What drives people to choose your blog/product/service over another? How does owning your product or subscribing to your blog or service make your customers feel about themselves? Heres a short - but difficult - exercise in branding:

Ask yourself

My product/service gives others exactly what they need to become a ______ person.

Here are some examples

• Kiva: an important person
• NPR: an educated, well-rounded person
• Apple: an artistic, open minded person
• Starbucks: a more sophisticated person
• Gap: a trendier person
• Whole Foods: a wholesome person
• Guess: a sexy person

• Your Company: a ____ person

Tags: Blogging, Marketing //