A Quick Branding Exercise for Your Blog or Business
What drives people to choose your blog/product/service over another? How does owning your product or subscribing to your blog or service make your customers feel about themselves? Heres a short – but difficult – exercise in branding:
Ask yourself
My product/service gives others exactly what they need to become a ______ person.
Here are some examples
- Kiva: an important person
- NPR: an educated, well-rounded person
- Apple: an artistic, open minded person
- Starbucks: a more sophisticated person
- Gap: a trendier person
- Whole Foods: a wholesome person
- Guess: a sexy person
- Your Company: a ____ person
October 09 2007 08:29 am | Blogging and Marketing
