Flyers, no, not the kind that frequently board aircraft and travels the globe, but the one’s we see on an almost daily basis, which are an inexpensive and highly effective way to grab people’s attention in a very busy marketplace. You must have seen them through your letter box, on your window screen or simply given out on a street corner or shopping mall. But what do you have to do to make your flyer stand out in the crowd and in some cases, make people even approach you for one? Here are some basic techniques that qualified designers use to make flyers worth reading.
- Write a Dashing Headline or Title
Make it easy to remember, bizarre or provocative using a few carefully selected powerful key words. Prominent titles can carry one or more of words such as: The Secrets to, Unlock, Easy, Finally, Simply, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, and Proven.
- The Use of Colourful or Striking Graphics
A large image will grab more attention than many smaller ones. A stunning photo or illustration will grab people’s attention, create an emotion, and help to support your flyer’s purpose. This image is called a “focal point” and will attract people’s eyes and minds. Anybody can purchase good quality stock photos online at a reasonable price and should you be living in W. Australia and on the lookout for professional flyer printing in Perth, do yourself a favour and use only a first class company.
- Stress Attention on the Benefits of Your Product or Service
Your prospective customers will be asking the question, “What’s in it for me?” So, write from their perspective, using the words “you” and “your.” Don’t use words such as: we, us, I and ours. Keep your text short and as much to the point as possible. The use of dynamic words is a must: free, alternative, save, love, new, results, and guarantee. Split up long paragraphs with bullet points and place them in a separate box.
- Use Effective Testimonials
Nothing sticks out more than a recommendation from a happy customer, especially if it clearly demonstrates the results they’ve had using your product or service. Make sure to include both the first and last name, company name and the whereabouts of the person providing the approval of your product. www.greenleaprint.com.au in Perth is an exceptional, first class printing business to suit all of your needs.
- Offer a discount or a Special Limited-time Sale Price
Attach an easy to remove coupon on the bottom part of the flyer. Make sure to clearly state the deadlines and limitations of the special offer. If it is a mail-in coupon, be sure to combine the payment specifications with a designated area for filling out credit card information, mailing address, etc. Make everything clear and comprehensible.
You don’t need to be a rocket scientist when creating and putting together your flyer. Try using these simple but proven over time techniques and you will see big returns in your marketing efforts.