While the boom of social media and mobile applications continues to skyrocket, the use of out of home advertising and digital billboards is also surprisingly on the rise. Using digital billboards provides an array of advantages over online marketing campaigns while also allowing a unique platform to reach any intended audience you have in mind.
Save on Campaigns
A major draw to using digital billboards and LED display manufacturers when launching a new campaign is the ability to save on overall costs. It is becoming increasingly pricey to launch both traditional online ad campaigns along with social media advertisements, regardless of the market or industry you represent. In many cases, launching an outdoor advertising campaign with the use of billboards and LED displays is not only less expensive but allows you to run your advertisement for an extended period of time (compared to online and social media campaigns).
Using outdoor advertising and billboard space allows you to maximize the use of your marketing budget while utilizing a larger space that has more potential for exposure.
Stand Out From Ad Blindness
The internet and social media platforms have become inundated with advertisements and sponsored posts, causing most internet users to adapt to a form of “ad blindness”. More and more, users online have become oblivious to advertisements due to their placement or stale appearance. When a user is bored of advertisements, they are much less likely to learn more about a brand or business.
Get creative with graphics and other forms of imagery in combination with LED lighting that is available to customize each individual digital billboard you are interested in using. When you are utilizing outdoor LED billboards and lighting, grab the attention of passersby and drastically increase brand awareness without wasting your advertising budget. Create unique messages and put LED lighting to work for you to generate curiosity and interest in your brand.
Target Niche Markets
Using digital billboards and outdoor LED displays allows you to target niche markets within public transportation or even with upcoming sporting events. Outdoor marketing provides you with a refreshing and unique platform to showcase your brand’s products, services, or the message you want to convey.
Before you begin planning your next upcoming marketing campaign, take the time to weigh the pros and cons of both online and offline advertising within your industry. Understanding the advantages digital billboards have to offer is a way for you to create an effective marketing strategy with promising results.