It might seem incredible for those long in the tooth in business, but IT strategy has, in the past 20 years, become integral to the efficient and sensible functioning of all business around the world. A poor strategy can lead to your company falling way behind the curve; a good strategy means you’ll be enjoying all the benefits of the age of information without falling foul to some of the threats and the downsides that it entails. Here are three pointers towards the ideal IT strategy for your business.
Marketing and Consumer Data
The age of ‘big data’is entirely upon us. In the here and now, companies are able to make huge profits simply by analyzing their existing data, and making sound business decisions from the conclusions that they’re able to draw from such analysis. Some companies choose to perform data analysis internally, while others make their data available to third parties to crunch for them.
It matters not which you choose to do; the point is that any effective IT strategy must take into account the value and power of big data. You’ll be able to plan your marketing strategies far more effectively if you know your consumer. You’ll even be able to target potential new customers – or repeat customers – with advertisements tailored to their tastes. Programmatic marketing is making such imaginations a reality. Your IT strategy should look at extracting the highest value from your data, ensuring you’re squeezing the most from its value.
Security and Protection
With the huge benefits of IT solutions and developments comes the concurrent development of ever-more significant threats. It’s a responsibility and requirement of any IT strategy to properly plan for dealing with emerging threats as they come up, so that your consumers’data is protected at all times. A data breach can lead to negative headlines and the demise of an organization’s reputation.
Beyond mere data breaches are the malware and viruses that are able to bring IT infrastructure in even the largest of businesses to their knees. This is something to pay particular attention to, as there’s always going to be a new threat you haven’t planned for. Talk with the specialists at Torix.co.uk to discuss your cybersecurity strategy going forward into 2019 and beyond.
Regulations and Fines
The world of IT is only now being more and more tightly regulated. You’ll find that initiatives such as GDRP – an EU-wide regulatory standard – also affect businesses across the world that are outside of the EU. That’s because the internet crosses borders in a way that traditional business cannot. Regulations are in development that are likely to hit your business and thousands of others across the world.
No IT strategy can be complete without taking a thorough look over the landscape of developing regulations, planning for compliance in the future. Non-compliance can land businesses in hot water with regulatory bodies – not to mention in the press – so it’s important to keep on the right side of existing and emerging regulations.
IT strategies are incredibly important int he modern era. The three tips above should help for the sound planning of your own strategy going forward into 2019.