Are Farmer’s Markets A Good Outlet For Your Business?
Farmer’s markets are n integral part of many towns and cities across the US, providing consumers direct access to the source of their foods. This allows consumers (in theory) to get higher quality foods.
If you sell food or food related products, you may want to consider renting a booth at your local farmer’s market to increase your market. Before you do this, though, it’s wise to check a few things out.
First of all, what is the traffic level at the farmer’s market? Find out what the peak times are, and visit the market several times during peak hours. Gauge how many customers there are compared to vendors – are their enough to give you steady sales?
Secondly, investigate the costs and rules. Some markets require you to arrive before a certain hour and stay for certain period of time. Most charge reasonable fees, but some are expensive.
Thirdly, analyze the market. Will your products be a good fit? Some markets are plagued by under priced and/or low quality produce. Some markets customers come to expecting top quality produce at well below grocery store prices. Markets like these may be hard for a vendor with quality foods to succeed at.
If your local Farmer’s market meets the above three criteria, you should seriously consider renting a booth.
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This is interesting and gets me thinking…when your products don’t fit into the ‘traditional’ sales environment, it just makes them stand out that much more. Instead of trying only to sell in ‘obvious’ places, it’s important to look out for venues that are related, but where your products and services can really stand out from the crowd.