If you ask small businesses and startups to tell you the most difficult aspect of their business, they’ll most likely mention the problem of attracting and retaining customers. Due to lack of adequate resources and time, most entrepreneurs don’t have the luxury of outsourcing their needs to experienced-marketing professionals. For this same reason, you are probably not doing everything to effectively market your business. Fortunately, there are lots of cost-effective ideas you can rely on to effectively market your business. In this article, you will find three high-impact approaches on how to reach, win, and retain your customers.
Leverage Social Media
There are lots of ways of engaging your potential customers. However, social media is the best option, especially if you are working on a tight budget. A recent social media usage report of Pew Research Center indicates that approximately two-thirds of American adults are currently on social media. This is close to a tenfold increase within the last ten years. The report also points out that 90 percent of young adults use social media, which is a 78-percent point increase within the last decade.
The most popular social media sites include Facebook, LinkedIn, Twitter, and Google Plus. You don’t pay anything to use these sites. You can use one or two of them that can help you reach your customers and begin to improve your brand image. The idea is to provide your online audience with some useful, engaging information. Post a few times a week and learn who is consuming your content and what they are interested in and improve progressively.
Increase Lead Generation with Email Marketing
Pick email marketing because it is an effective digital marketing strategy, can deliver the best ROI, is easy to use and is best for increasing your lead generation as well as customer engagement. Start a small customer newsletter that provides valuable and timely information about your products, great features of your business, and special promotions. This way, you will be able to develop a community with your audience and keep your business and products on their mind.
If you want to get more advanced, use free services such as MailChimp to enable you to send marketing emails, targeted campaigns, and automated messages to your customers. You can go further and send one-one messages using another free product known as Sidekick. This product will automatically notify you whenever anyone opens an email you sent them. Remember to send messages only to people who have given you permission so you can uphold your credibility.
Share Great Content
Not only does your audience love informative, interesting content, but search engines like Google does too. Share your content on your blog, your websites, and other credible sites. Create videos, design infographics, and host podcasts. When appropriate, offer to be a guest blogger for another site or to be interviewed on a podcast. If you do this, you will not only gain recognition as an expert but also get free traffic.
If you still think you will never be able to effectively market your business, think again. Marketing agencies such as SLAM can offer assistance on virtually anything that pertains to marketing. Entrepreneurs who run out of content-creation ideas and any other marketing-related ideas always turn to them to build their businesses.
Effectively marketing is extremely critical to the success of your business. But that doesn’t mean you have to invest too much into marketing. Find products and services that can help drive customer acquisition and retention. Whenever you need help, turn to credible marketing agencies to protect your resources and the future of your business.