Are you sure you have a perfect logo, check again!

We usually consider designing a matter of personal choice. Different people have different colors, design, and style preferences. Therefore, it’s not so surprising when business owners get their logo design according to their personal design taste. There is nothing wrong with this, as a matter of fact; I believe that following personal design preferences may portray the mood and culture of the company.

However there are still, certain guidelines and criteria that every logo design should follow. Obviously you don’t like to have a logo, which cannot be a perfect one for your company. And if your logo does not comply with these guidelines, an effective redesign should be your first consideration.

Does it describe about your business?

Is your logo misinterpreting? Many companies struggle in building a unique brand identity with a weak or vague logo that portrays a different image than what the company is actually about. Even a slogan line, a suggestive image, or color element does not help much. Instead, keep your logo simple. Don’t overcomplicate it with too many design elements that nobody can understand what the actual message is.

Is it recognizable and memorable?

Does your logo have enough simplicity and creativity that it could be remembered and recognized at a glance? While selecting a logo, business owners usually prefer a logo with more colors and graphics, but it is better if they go with a simple design. In fact, the simpler is your logo the more memorable it will be.

Does it look good in black and white?

Does your logo have an ability to grab the viewer’s attention even in black and white? With other task of defining colors, fonts and design, you should also focus on the black and white version of your logo. If your logo only looks good in full color, you may have a problem when situation arise where it can only be represented in black and white, for example, when you need to fax a letterhead to the client.

Is it resizable?

Ask yourself another question, can you resize your logo for every medium? If not, your marketing collaterals would be of no use from marketing point of view. The logo should be easily scalable in almost all sizes because this identity of your brand usually revolves in the form of visiting cards, letterheads, envelops etc.

Is it a unique design?

The most appealing thing about a logo is its uniqueness. Be sure that your logo should not be a copy of any popular brand identity; otherwise you’ll be in trouble with copyright infringements and law suits. This is usually happened because of the laziness and the lack of creative thoughts of a logo designer. So, check before final delivery, whether it’s a unique emblem or does it more look like any other logo.

Does font look good?

Using the right font is as important as working with other design elements. Avoid using those fonts that can’t reflect the actual business purpose. Plenty of logos could be found with good designs and styles, but all efforts are wasted due to not choosing the right fonts. Have a look at these real examples:

Ferrari font doesn’t portray it as a racing car company, and Nikon doesn’t look like an imaging company. Actual message could be portrayed if the right fonts were used.

Is your logo perfect? Have you checked all the attributes? If any attribute is missing, logo redesign with an expert logo designer would be the right thing you are going to do.