Branding through Social Media
Today, I have guest post from Ben Johnson of Logoinn, a UK based company that provides design services to small and start-up businesses around the world.
Online branding is the buzz word today. It involves the creation of strong, unique and favorable associations in the minds of the people over the internet. Business with excellent websites and a unique logo has greater advantage to differentiate itself from competition and earn more in less marketing spending. But online branding is lot more than just having a website and a unique logo. It includes your online marketing behavior and strategy to stand your website and logo out of the crowd.
Blog can help a lot in developing your brand. With your blog, you provide tangible evidence of your expertise and achievements. Things you should do while setting-up your blog is to first get simple, easy-to-spell, content appropriate domain name. Secondly, nice theme design suitable to your business market, then set everything necessary like about us page, comments, RSS etc. Make sure to update your blog regularly with quality content related to your area of expertise or industry to keep your readers engaged.
Afterwards, you need to increase your online presence. Therefore, get listed with blog search engines like Technorati and Google Blog Search, comment frequently on other blogs that write about the same industry, use Google reader to store your searches, and check regularly who is linking back to you through Yahoo! Site Explorer.
At the same time, to further extend your business branding, creating accounts on other social media and networking website would work. Twitter, Facebook, MySpace etc. are very useful to build your online presence. Also creating accounts on Flickr for photo sharing, YouTube for video uploading, StumbleUpon and Digg for voting, del.icio.us for social bookmarking, LinkedIn for professional networking, and Gmail for docs, reader, calendar etc. would definitely help to enhance your online visibility.
After setting-up all the stuff, it’s time to start networking with the people around. Make your site and your efforts heavily about other people, ultimately it comes back. Allow people to reach you easily, thank them for their time and attention, and often ask questions in your community about your area of interest. Let people think that you care them a lot. Doing your efforts in building community grows out your brand as a natural extension.
Online business branding is still a relatively new concept with considerable scope for further research. Social media is one very effective way to position your business and get your brand recognized online. Moreover, it’s up to you how you use your brain over social media for brand visibility that would finally return in a shape of better brand identification and business growth.
Unique Logo Designs from Logoinn.
March 30 2009 06:00 am | Marketing
IncreaseSalesCoach on 30 Mar 2009 at 10:40 am #
Great post. It also reminded me of the importance of relevance. You can have a great looking website with a snazzy logo and even strongly promote your brand yet not get the results you want all because the brand you’re promoting fails to strike a chord. Relevance to the right buyers is the chord that will get people to respond to your brand.
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Brand Yourself on 01 Apr 2009 at 5:37 pm #
Good post by Ben. It’s important to remember that setting up profiles on the likes of Twitter, MySpace etc is not just beneficial from a branding perspective, but also from an online reputation management level, and can be used to flood out any negative urls which may find their way on the SERPs.
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Ashley on 19 Jan 2010 at 3:28 am #
Nice post.Social media helps us very effective way to position our business and get our brand recognized online.We can create profiles in Twitter,MySpace and it useful for our branding process.
Blogs also support our products for branding..
Thanks for the post again..