Consumers Demand a Better Mobile Web

According to a recent article, dotMobi (the company behind .mobi Internet address), and AKQA Mobile published the results of a consumer study of mobile Internet usage and attitudes. The results of the survey showed that more consumers are demanding a better mobile web from their phones, stating that instead of basic entertainment and ringtones, they wanted features such as phone-optimized banking and travel planning. Whoah there- why would you want to bring the Internet with you? Talk about nursing an addiction!

Remember when the Internet was brand-spanking new? Now it seems that we can’t get enough of it, bringing it with us wherever we go. While it may be incredibly convenient to be able to talk to your sister long distance while standing on the sidelines at your son’s soccer game only to check your email and bank account status in between whistle blows- it makes me wonder, are we getting out of hand with technology?

The article goes on to state the following;

…Trust in the mobile Web was inherent throughout the results of the study. In demanding access to mobile banking and mobile commerce abilities for basic utilities such as groceries, plane tickets and books, Consumers said they trust the mobile Web to keep their personal information secure, as opposed to the PC-based Internet, where security remains of utmost importance.

While having access to the Internet wherever you go may seem cool initially, it raises ethical questions, the main one being, “Do we really need Internet access everywhere we go?” What did people do before the Internet came out?

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