Successful website copy isn’t just about stuffing pages with keyword rich content. In the 2-dimentional space that is the web; online copy serves a variety of purposes:

• Gives a instant impression of your company’s personality (how trustworthy your company is, how easy you’ll be to work with, etc)
• Keeps people on the page long enough to make critical buying decisions
• Informs the customer about products and services
• Provides answers to objections that would cause a customer not to buy

And most importantly:

• Asks for the sale

Having been a top sales person and a sales trainer for many years, I can tell you that asking for the sale is one of the most difficult things for someone who isn’t accustomed to this to do.

It’s a lot like asking for a date. If you get dressed up, go to a social event, find a nice person that you connect with and would like to ask out on a date — but then never ask — chances are high that you’ll be at home alone next Friday. By our very nature, we’re inclined to avoid rejection, but that’s not how dates (or sales) are made.

If you create a great looking website, fill it with incredible keyword-rich content that is optimized wonderfully for search engines, but then never ask for the sale, you could be losing out on a lot of profit.

Not all products and services are instant or impulse buys that people tend to buy right away. However, you’ll always want to be moving toward the sale. This is done with a call to action.

Every page on your website should have a call to action. A call to action may be:

• To sign up for your newsletter
• To buy now
• To contact your customer service department for more information
• To subscribe to your blog
• To engage in an online chat
• Any other action that moves a visitor closer to the sale

Do your web pages include clearly defined calls to action on every page that move visitors toward the sale? If so, are your pages fully optimized for search engines so that they gain the most visibility possible?

If your website is missing any of these elements, then you’re probably not maximizing your internet presence.

I wouldn’t be taking my own advice if I didn’t ask you right now to move closer to inquiring further about our Search Engine Optimization services.

A search engine optimization company like ours with a team of professional sales copywriters and optimization specialists can position your site so that it gains the most visibility and converts more visitors to buyers. How much more could you be making if your site was optimized for search engines and visitors?

Here are some things that you can do to ensure that you’re getting the most revenue from your website:

• Get a free basic SEO analysis of your website from the experts at Unlimited Web Solutions
• Contact David Williams at 888-832-0031
• Request a call back to discuss how ethical search engine optimization can improve your website’s performance.

Best of luck in your search engine optimization efforts!

Christine

Tags: Internet Marketing, Marketing //