Getting to Page 1 of Google or Focusing on Your ROI: What’s More Important?
Google has worked hard to become the household name it is today. For example, if someone doesn’t know the definition of something or needs to find directions, you’ll often hear: “Just Google it!” And when it comes to businesses, it seems incredibly important to be able to proudly say, “I’m the number one searched person/business”. Regarding this, however, have we become to obsessed with page rankings?
Number One or Number Zero?
Getting to page one on Google is significant for most people because it seems to lend credibility to whomever acquires the coveted number 1 spot. Even cameo appearances on Page One are great. The whole point behind getting to page one of Google is so that you can drive traffic to your site; and depending on whether or not you’re a business owner or just a regular ‘Joe Shmoe’, the whole point will be so that some of the traffic you attract winds up buying into whatever product or service you’re selling, right? However, does getting to page one really mean anything these days?
So many businesses are focused on getting to page one that that’s all they see. What about the return on investment (ROI)? What does the ROI for people who are listed on page on of Google rankings look like? Instead of focusing so much on getting to page one of Google, perhaps companies should pay closer attention to what they’re trying to achieve as a result. After all, while it may look fabulous that you have the number 2 position on Google for your industry with a great readership; at the end of the day, it all seems null an void if you’re not seeing any return on your investment. Am I right?
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August 06 2008 02:00 am | Marketing
Sandra Richardson on 08 Aug 2008 at 1:00 am #
You are right my friend, every body thinking about to come on page and in doing such task they completely forget about the ROI
Karl Staib - Your Work Happiness Matters on 08 Aug 2008 at 8:14 am #
I agree. Most companies expect is that when the get to number 1 the sales will pour in. The problem is they didn’t do their work to make sure everything is smooth for the customer.
I’ve been guilty of this, but as I improve as an employee I believe that the attention to the details is the best way to get word of mouth advertising. Which we all know is the cheapest and most reliable.