How to Win Sales and Influence Spiders
I’m reading a great book right now by Catherine Seda titled “How to Win Sales and Influence Spiders.†Seda is also the author of “Search Engine Advertising†published in 2004. In the very first chapter of the book, Seda talks about something that I think is critical to share:
“To maximize the impact of the most powerful Internet marketing strategies, you must leverage the Web for three audiences simultaneously: new customers, search engine spiders, and the press.â€
Many people are only focused on attracting new customers when developing search engine strategies with search engine spiders are an afterthought. Optimizing for the press is just something most businesses rarely think about but is an extremely valuable tool.
As a writer and an online journalist of sorts, I am constantly on the lookout for products, companies, websites, and events to cover. Constantly. I can’t tell you how many times a backlink or a mention of a company has appeared in a blog post or article simply because I found information about it on Google News or on a blog.
One great way to do this is with search engine optimized press releases. They allow a company to boast about the timely things happening within their company.
Timely = Interest for journalists.
Not only do our SEO press releases show up on the first page of Google and Yahoo News – and oftentimes on the first page of the natural results – but they also generate a lot of reads and some profitable contacts for our clients.
One other important audience to consider when optimizing a website that Seda doesn’t mention here is generating interest among potential business partners. There are piles of profits and boundless success when you partner with the right people.
Who would profit from promoting your services? As an SEO, our target partners are web development companies and traditional advertising and PR companies that haven’t made the transition to search engine marketing and PR.
When you optimize your pages to these three four audiences, new customers, search engine spiders, the press, and potential partners, you’re well on your way to real online success.
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Thanks for the book review, Christine!
Good point about using SEO to attract business partners. Investors and employees are important, too. I suppose a list of all of the key audiences you could connect with via SEO would be a nice addition to edition #2.
Hopefully, we’ll continue to see more case studies in the press about the trackable results from optimized press releases. I don’t think most entrepreneurs know how valuable they can be…yet.
Thanks Catherine! Let me take this opportunity again to say - wonderful book! I’m definitely looking forward to edition #2!
Whoa. Let’s not rush edition #2 — my brain is still fried from #1!
Although, edition #2 of “Search Engine Advertising” is looooong overdue…
[...] Also, we’d like to thank Catherine Seda for stopping by to comment on her new book “How to Win Sales and Influence Spiders.†This is a must-read for anyone new or well-versed in search engine optimization and internet marketing. [...]
[...] two GREAT BOOKS: “How to win sales and influence spiders” which our very own Christine reviewed recently and Catherine left us out of this post , but hey she did stop by to comment. Her other [...]