How You Can Improve Your Ecommerce Store’s Mobile SEO Without Paying a Fortune

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For business owners to succeed, it’s important that their websites are mobile-optimized and mobile-friendly. The majority of Google searches are now conducted on mobile devices, and webmasters can’t afford to lose out on the smartphone audience. And depending on your business, mobile optimization can be even more important in your industry than others.

Fortunately, you don’t have to spend an arm and a leg to deliver the best mobile experience. There are many strategies, tools, and tactics to help you with this endeavor– particularly if you have a digital marketing agency behind you. The following are tips on how to improve SEO without spending a fortune:

Get A Responsive Design

Responsive web  design is one of the best ways to enhance the user experience, and therefore enhance SEO. It formats your website for prime viewing across any and every device, allowing seamless browsing on your website. Sites that aren’t optimized will affect the appearance of the layout, menu, and content on the different screens, which will only increase the bounce rate.

According to Adobe, 38% of visitors will stop engaging with a site if content, layout, or imagery is unattractive. And because Google cares so much about the user experience, they understand when your website isn’t proving very useful.

Several case studies have proven the effectiveness of responsive web design. Plusnet, a broadband and phone service provider, saw online sales via mobile grow tenfold year-over-year after they implemented a mobile design response strategy. Traffic also doubled. This proves that when customers can easily view and navigate a mobile site, they are more likely to make a purchase and get engaged.

Have APPC Plan

Creating a PPC for ecommerce plan can help you capitalize on clicks, both on desktop and mobile. Some PPC campaigns are device-specific, but it’s up to you to determine whether a device-centered strategy would work best for your products. Either way, a PPC campaign can do wonders for your bottom line. With PPC, you can attract the customers that are most likely to make purchase from you, which helps with brand building. Think of it as an autopilot marketing machine.

Mobile SEO Best Practices

There are a few things you can do to ensure you’re in the best possible position on mobile. First of all, it’s important to think like a mobile searcher. The type of queries consumers type on mobile Google are different than desktop. They rely more on Google’s autocomplete feature, and typically search locally. With this in mind, your keyword search should implement the practices and habits of potential customers searching from smart devices.

Another helpful tip is to add a “Click to Call” button. This makes it easy for customers to reach your customer service agents and get the help they need. Otherwise, they may feel it’s too much work to attempt to locate the number and type it into the keypad. Furthermore, they’ve been proven to increase conversions.

You should also limit your pop-up use, and instead try tools like HelloBar as a replacement option. Avoid using Flash, because it’s not available on every phone and could hurt the user experience for those that don’t have it. Opt for HTML5 instead. Lastly, be sure to use Schema.org to add rich snippets of text to SERPs that tell potential site visitors important details about your business.

Use The Right Tools

In addition to the various tactics and strategies employed to better mobile SEO, there are a variety of tools that webmasters will find useful. However, a large number of these tools go unused by users because they don’t realize they’re available, and instead focus on the more common SEO tools for practices like split testing and keyword optimization.

Google’s Mobile Website Speed Testing was formerly PageSpeed Insights, and it’s as helpful as ever. Their landing page features a cell phone image where users can type in their URL for results on how fast their mobile sites are. You’ll then receive a scorecard of your mobile site performance across three categories: mobile-friendliness, mobile speed score, and desktop speed. At the end of the test, you can request a detailed report to your inbox, which will provide recommendations for any issues you have.

Users can also see how GoogleBot Mobile is checking your site — even if you’ve used other tools to determine that your site is, in fact, mobile-friendly. With this feature, you can view your mobile site through the eyes of Google. You can do this directly through your Search Console by clicking “Crawl,” “Fetch as Google,” and selecting the “Smartphone” option.

PureOxygen’s Mobile SEO Page Analyzer is also very helpful for optimizing mobile SEO. Once you submit your report, it will provide information and different action points related to mobile usage. If you’re not a technical person, you may want to have someone else check out this report, as it does involve having some sort of awareness for page and server signals.

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