Corporate events can be said to be the bread and butter of any business. Even if your business is just a small neighbourhood enterprise in Southampton or a big firm in London, you will still have to organise events once in a while, whether it’s simply to introduce your company to the community or to launch a new and better location, product, or service, among other reasons.
But planning a successful event takes plenty of time, effort, and know-how. With so many events happening at any given time, it is important for your own event to stand out and get the attention it deserves – even a long time after the event has occurred.
The first step: deciding your event’s purpose and goal
The first thing you need to do in order to have a successful event is to lay down your plan. What will the event be for? What is its purpose? Once you have determined its precise purpose, it will also be easier to take the necessary steps to make it successful. Decide what goal or objective your event has, and with this, you can then decide on the theme, the programme, the speakers, and all other pertinent details.
The second step: set schedules and a checklist
Meet your team and decide on a set schedule as well as a checklist for when tasks and responsibilities should get done. This is also the time to determine who will be in charge of what. Attention to detail is of prime importance, and making a checklist will help you prioritise what needs to be done before, during, and even after your event.
The third step: set your budget
Setting a budget is particularly important if you are just a start-up enterprise and if you don’t have vast financial resources at your disposal. Write down all your expected expenses for the event, from the food and supplies to the location or venue, the entertainment, the equipment, any permits that may be required, payment for your speakers, marketing tools such as banners and invitations, insurance, and more. But at the same time, also make a list of any opportunities for revenue the event may bring, such as sales on tickets, sponsorships, and donations.
The fourth step: focus on the publicity
One of the best ways to gauge the success of any event is to see how many guests arrive – the more guests you have, the more exposure your event has received. So it is also important to pay attention to your publicity and marketing strategies for promoting your event. Keep the media informed and don’t neglect the power of online marketing tools as well, such as social media.
The fifth step: record everything
Having a successful event is merely the tip of the iceberg. The event needs to be memorable enough so you can increase awareness about your brand and image. One surefire way of making sure that your brand and image is retained in the memory of your guests is to record the event itself with the help of a corporate video production company, then release this video to your sponsors, investors, and special guests.
Corporate video production London specialists are more than capable of helping you create the right video of your event. You can then post the video of this event to your own website or even YouTube. This way, your company will have a better chance of being branded into the mindsets of your prospective clients and investors, and your event will have been more than worth it.
Image Courtesy of RAW Productions