“The Key to Successful Blogging”
If you type in “key to successful blogging” on Google (which I just did), it takes 0.18 seconds to come back with approximately 491,000 different results. It seems that when it comes to the wonderful world of blogging, everyone and their mother wants to throw in their two cents about how to be a decent blogger. And even though millions of posts have been written on the subject, this doesn’t necessarily mean that we know what we are doing. There are still plenty of people out there who, when it comes to writing, just don’t get it.
On TechCrunch, Micahel Arrington wrote a blog that dealt with the issue of how most PR professionals don’t really know or understand what blogging is all about. But PR folks aren’t the only ones. Most bloggers don’t have a clue! Anyone who can write a sentence can have their own blog. What makes one blogger more successful than another depends on a number of factors which include but are certainly not limited to the following:
- the individual
- the market that the individual is in
- the individual’s actual ability to write (grammar, etc.)
- the individual’s ability to connect with the intended audience
Making the Connection
The Internet is a vast place with a lot of people who, at any given moment, are trying to do a number of things. Whether you’re sharing a recipe, a new song you wrote, a funny video you saw, or simply recounting the bad day you had in your personal blog, the Internet ultimately functions as a way to share information with one another. People who use the Internet are typically looking for functionality. How hard is it to navigate someone’s website or blog? What is the typeface like? Does reading what they wrote put a strain on your eyes? What about the content? Is it worth your time to sit there and read what they have to say?
First Impressions are lasting ones. In the real world, someone might actually get a chance to correct themselves and salvage a relationship. But in the blogging world, all it takes is one bad post to turn hundreds, perhaps thousands of potential readers away.
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Bloggers do need to be careful to show that what they are giving to the reader is valuable. Creating this value will make the reader want to come back for more or even better - sign up for their RSS feed. This isn’t easy with all the noise in the overcrowded blogosphere, but the good ones always survive, just like any industry.