The Value of Creating Twitter Groups

Twitter has continued to grow in popularity since its inception back in 2006.  Today, many people and businesses are utilizing this free social networking/micro-blogging tool in a variety of ways.  Whether it’s to give a little boost to your site’s traffic or whether it’s just to let your friends know you’re alive, Twitter is definitely a must for anyone looking to get a leg in in the social media world.

Equally as popular as Twitter are the growing variety of sites that have sprung up to work in conjunction with it.  This is where the idea of groups comes in.

Joining & Creating a Twitter Group

Joining a Twitter group is a great way to connect with a specific group of people.  For instance, if you like conservative politics, you may want to find other people who like conservative politics, etc.  Joining a Twitter group is also great because it puts your name out there, making it easier for others to find and follow you. Fist, however, you must be a registered member of Twitter!

There are countless ways to find Twitter groups out there.  One way is to simply use the Twitter “search” tool on the homepage, type in the word “Groups” and hit the search button.  I have found one Twitter Groups page to be especially helpful when it comes to joining or creating your own Twitter Group.  You can find the link here.

The Twitter Groups web page provides a fairly lengthy list of the most popular Twitter Groups in order of how popular they are.  The most popular groups are listed near the top and so on.  Along the right hand side, in the side bar, there is a list of links.  Here, you can find a link to “create a group”. Click on the create a group link and simply follow the instructions.  Once you’re done creating your group, a new window will pop up, bringing you back to your Twitter homepage, and in your “update” box will be the following (Keep in mind that the following is an example; Obviously the link for whatever group you created would replace the link below):

I just made a Twitter Group at http://twittgroups.com/grou… for our running group. Please Retweet.

By “retweeting” this message, you are letting the Twitterverse know that you created a new group, thereby making it easier for people to join.  All of this is done to draw attention to yourself as well as whatever your web site happens to be (which people will inadvertently look at if they’re interested in what you have to say!)

At the heart of the whole Twitter craze, however, is the need-the desire to reach out to others.  It’s about building relationships and networking using a relaxed, conversational tone.  It’s about finding people who share common interests and exchanging knowledge, information and ideas in a casual way.

Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread. – Johan Arndt

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[photo credit: carrotcreative on Flickr]