Two Exciting Ways to Discover How Your Website Visitors Actually Think
Have you ever watched over someone’s shoulder as they looked through your website? Watching someone actually click through the pages of your website offers a level of insight that no stats program can provide.
But it’s not feasible to watch hundreds or thousands of people click through your website in real time. While real-time user testing can be incredibly useful, it can be expensive and time consuming. Furthermore, real time user testing doesn’t offer instant feedback on new changes. But there are 2 exciting technologies that can:
Heat maps:
Just like an aerial heat map, a website heat map reveals the ‘hot’ areas on your website where people are more likely to click. With a heat map, you can try different layouts and buttons and see which ones entice customers to click more often.
Live Chat:
Most people don’t realize that most live chat programs offer another very important feature beyond the ability to chat in real time with your visitors. Many live chat programs like Provide Support offer a ‘co-browser’ utility that allows you to visually see the pages that your visitors are looking at in real time as they click through the site. It’s the closest thing to real time over the shoulder analysis available.
Both options are very inexpensive. Click Density’s heat maps cost around $5 a month and Provide Support’s basic live chat option rings in at around $15 a month.
May 11 2007 05:44 am | Marketing
Kathleen on 11 May 2007 at 12:15 pm #
I had no idea those two products existed! Thanks for the info. I will have to look into these further.