Instead of hanging out at the mall, more people are choosing to hang out on the Internet instead. It really seems like the social media thing is taking off. It’s no longer something that people are wondering about. Rather, major companies are getting into the social media swing. For example, one article that was published not that long ago in BusinessWeek talked about how IBM has been encouraging social networking among its employees with in-house versions of sites such as Facebook and Twitter.

According to the article,

Social networks in the corporate world involve very different dynamics, and scientists at IBM (IBM) Research’s Collaborative User Div. in Cambridge, Mass., are learning all about them. Over the past two years, IBM has been busily launching in-house versions of Web 2.0 hits. “We’re trying to see how things that are hot elsewhere can be fit for business.” says Irene Greif, an IBM Fellow who heads up Collaborative User Experience.

So, social networking as well as social networking sites are just for college kids or people with tons of free time; they’re actually being put to good use by major corporations for the purposes of spreading ideas around, brainstorming and building up company morale. All of this is a good thing. It’s proving to be an effective substitute for face-to-face communication, something which is lacking anyway in major corporations. Just think, you could add the top executive “what’s her name” to your friends list on Facebook. Just make sure you change your settings so that she or he doesn’t know you’re planning on calling out sick tomorrow…

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