Those who may be looking to share their creative voice online or expand their online audience have no shortage of options when it comes to content platforms. In fact, the sheer number of options can be overwhelming. So, how do you decide where to post and what will work best for your online goals?
Perhaps you are already a blogger running an active, well-trafficked blog. Adding another opportunity – another platform – for your audience to read and access your content can be extremely beneficial. But, in choosing where to expand your outreach, questions like how easy is the platform to use, how many visitors does it receive on average, and how will your content be presented and laid out are all questions that may be circling in your head — and for good reason.
Choosing a content platform will mean that you will have another online asset to maintain. So, making sure that the energy and time you expend is worth it is an important point. That’s why, in many ways, it’s important to learn what platforms are out there to choose from and how each in their own way can help you expand your online audience and readership.
If you are an active blogger, you probably are very familiar with WordPress. In fact, you may already have a WordPress blog. However, if you are not currently using WordPress as a content platform, you many want to consider it.
It’s for good reason that WordPress powers 27% of the Internet. Not only is it easy to create a simple website on WordPress.com, or a self-hosted website at WordPress.org, it’s also very easy to create a simple blog page on WordPress.
WordPress has both free and paid account options with relatively simple requirements. There are a number of custom designed templates, as well as built-in image and multimedia uploading support.
In addition, WordPress boasts a large developer community that offers tutorials and informational resources, making this platform ideal for beginners.
At its core, Medium is a blogging platform, but the website also has integrated a discovery platform. Users are able to write articles, which are then shared with the site’s built-in audience. Posts are curated and picked for the main page and popular posts float to the top automatically. If you are trying to gain exposure for your writing, Medium.com can be a powerful platform to do so.
Designed more like a magazine than a stand alone private corner of the internet, Medium is a simple platform for users to read and write in. However, in order to operate with such ease of use, Medium has a very minimal text-based blog editing system that can limit user’s ability to customize their pages in detail.
Tumblr, meanwhile, is a full feature publishing system that combines blogging and a social network. Users are able to post original content, as well as share and curate other items of interest. Tumblr is also a free platform with a reputation for being easy to use.
With the integrated feature of a social network, Tumblr hosts an enormous amount of activity with a reported 109 million registered blogs and 51 billion posts.
If you haven’t heard of ConnectPal yet, then visit their website and learn about what ConnectPal can offer for content creators. Tom Green, Jane Velez-Mitchell, Nick Di Paolo, ConnectPal has not only attracted a long list of celebrities, since its inception, it’s also attracted writers, bloggers, fitness experts and artists. The idea behind ConnectPal is simple, but ingenious. Content creators can signup and create their own ConnectPal pages and post content to their pages. The platform then provides users an easy way to set a monthly price for visitors to access this content, thereby providing both a content platform and a monetization platform.