Have you ever wondered what it takes to launch a successful digital marketing campaign for your business or organization? Maybe you have run marketing campaigns in the past that did not have the effect you’d hoped for. Or maybe this will be the first digital campaign for your organization and you don’t know where to start. Either way, you will have more success if your final product includes all five elements of a successful digital marketing campaign:
A Clear Objective
It might be tempting to jump right into the design process, but take a step back before you do. What are your goals for the campaign? Well-thought-out goals will guide the entire planning process. They will also help you evaluate what went well (and what didn’t) at the end of the campaign. Be sure to specify your target audience as well as your goals for sales and/or brand awareness.
A Method for Analyzing Results
In order to evaluate whether or not your marketing campaign met its goal(s), you will need a method for analyzing the results of the campaign. Put this in place before you launch the new digital marketing. That way, you can collect data in real time rather than using incomplete numbers to guess at how well the campaign performed.
A Realistic Budget
It is all too easy to start spending money before you know how much you have to dedicate to your marketing campaign. When that happens, you may turn around at the end of the endeavor and realize that you’ve actually spent more money than your marketing campaign brought in. The best way to avoid falling into this trap is to set a realistic budget before you begin and to stick with it throughout the entire process.
Plenty of Customer/Follower Engagement
Use a social media tie-in to get your followers excited about the campaign. One option is to offer an incentive for people who like or share a post or who upload their own tweets or pictures to a hashtag you’ve established for the purpose. If you can get people talking about your media campaign on their own social media pages, you will reach a wider audience without doing any extra work.
Search Engine Optimization
Even if you have a solid marketing campaign ready to go, your target audience may not be able to find it without search engine optimization. There are many steps to getting a website or post to show up at the top of search engine results or regularly in your followers’ newsfeeds, but here are a few to get you started:
- Use keywords and tags
- Publish your website through a well-regarded hosting company
- Include images in your social media posts
- Encourage others to link back to your site or post
In the end, however, all successful marketing campaigns have some similarities. By including the five essential elements as you plan your advertising approach, you will see better results in your next marketing campaign.