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	<title>Comments on: The Modern Approach</title>
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		<title>By: Janelle</title>
		<link>http://createbusinessgrowth.com/networking/the-modern-approach/comment-page-1#comment-4178</link>
		<dc:creator>Janelle</dc:creator>
		<pubDate>Mon, 21 Apr 2008 13:24:01 +0000</pubDate>
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		<description>JBourne,

Great comment! Yes, I agree that traditional advertising has been dying in recent years due to online marketing and advertising.  I think that there will always be a sort of appeal to opening a newspaper versus opening a web browser; however, the future remains to be seen with regards to whether or not newspapers and magazines will survive.</description>
		<content:encoded><![CDATA[<p>JBourne,</p>
<p>Great comment! Yes, I agree that traditional advertising has been dying in recent years due to online marketing and advertising.  I think that there will always be a sort of appeal to opening a newspaper versus opening a web browser; however, the future remains to be seen with regards to whether or not newspapers and magazines will survive.</p>
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		<title>By: JBourne</title>
		<link>http://createbusinessgrowth.com/networking/the-modern-approach/comment-page-1#comment-4173</link>
		<dc:creator>JBourne</dc:creator>
		<pubDate>Fri, 18 Apr 2008 21:16:06 +0000</pubDate>
		<guid isPermaLink="false">http://createbusinessgrowth.com/blogging/the-modern-approach#comment-4173</guid>
		<description>But hasn&#039;t traditional advertising in newspaper and magazines been dying down over the recent years since more and more people are getting their news online?  

Newspaper and magazine marketing certainly has its place because they will always be popular, especially in large cities, and there will always be advertising there in order to fill a niche market so that you will build awareness with loyal readers.  It certainly does cost more, but the lore is still there given the high number of readers.</description>
		<content:encoded><![CDATA[<p>But hasn&#8217;t traditional advertising in newspaper and magazines been dying down over the recent years since more and more people are getting their news online?  </p>
<p>Newspaper and magazine marketing certainly has its place because they will always be popular, especially in large cities, and there will always be advertising there in order to fill a niche market so that you will build awareness with loyal readers.  It certainly does cost more, but the lore is still there given the high number of readers.</p>
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		<title>By: Janelle</title>
		<link>http://createbusinessgrowth.com/networking/the-modern-approach/comment-page-1#comment-4169</link>
		<dc:creator>Janelle</dc:creator>
		<pubDate>Wed, 16 Apr 2008 13:44:48 +0000</pubDate>
		<guid isPermaLink="false">http://createbusinessgrowth.com/blogging/the-modern-approach#comment-4169</guid>
		<description>Yetti-

  Thanks for the comment.  I totally agree with you.  Marketing is not always about &quot;selling&quot; the product (although that is still what you hope the end result will be). Rather, it is about maintaining and building relationships with people. Great idea with the email list.

-janelle-</description>
		<content:encoded><![CDATA[<p>Yetti-</p>
<p>  Thanks for the comment.  I totally agree with you.  Marketing is not always about &#8220;selling&#8221; the product (although that is still what you hope the end result will be). Rather, it is about maintaining and building relationships with people. Great idea with the email list.</p>
<p>-janelle-</p>
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		<title>By: Internet Marketing &#124; starfishfood.com</title>
		<link>http://createbusinessgrowth.com/networking/the-modern-approach/comment-page-1#comment-4168</link>
		<dc:creator>Internet Marketing &#124; starfishfood.com</dc:creator>
		<pubDate>Tue, 15 Apr 2008 21:12:26 +0000</pubDate>
		<guid isPermaLink="false">http://createbusinessgrowth.com/blogging/the-modern-approach#comment-4168</guid>
		<description>[...] Internet Marketing is changing the way that people do business.&#160; No more wasted money on print advertising!&#160; Most advertising endeavors can cost upwards of 10 million dollars.&#160; Why spend that much money if you don&#8217;t have to?&#160; Businesses are finding out, that they can advertise on the Internet for a fraction of that cost.&#160; Plus, it&#8217;s more effective!&#160; Think about how often you check your email in a day.&#160; How often are you actually on your computer? and how much of that time on the computer is spent surfing the Internet?&#160; You&#8217;d be surprised.&#160; As increasing numbers of small businesses, especially, try to bolster their numbers (in terms of people buying their products/services), they are also looking to the Internet to help them with advertising and marketing because it is simply more cost efficient.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Internet Marketing is changing the way that people do business.&nbsp; No more wasted money on print advertising!&nbsp; Most advertising endeavors can cost upwards of 10 million dollars.&nbsp; Why spend that much money if you don&#8217;t have to?&nbsp; Businesses are finding out, that they can advertise on the Internet for a fraction of that cost.&nbsp; Plus, it&#8217;s more effective!&nbsp; Think about how often you check your email in a day.&nbsp; How often are you actually on your computer? and how much of that time on the computer is spent surfing the Internet?&nbsp; You&#8217;d be surprised.&nbsp; As increasing numbers of small businesses, especially, try to bolster their numbers (in terms of people buying their products/services), they are also looking to the Internet to help them with advertising and marketing because it is simply more cost efficient.&nbsp; [...]</p>
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		<title>By: The Modern Approach &#124; youguysshouldknow.com</title>
		<link>http://createbusinessgrowth.com/networking/the-modern-approach/comment-page-1#comment-4167</link>
		<dc:creator>The Modern Approach &#124; youguysshouldknow.com</dc:creator>
		<pubDate>Tue, 15 Apr 2008 16:18:15 +0000</pubDate>
		<guid isPermaLink="false">http://createbusinessgrowth.com/blogging/the-modern-approach#comment-4167</guid>
		<description>[...] Internet marketing is surely changing the way that many companies do business.&#160; What is the deal with the Internet and people&#8217;s increasing fascination with the Internet?&#160; There are a lot of people out there who think that businesses are changing the ways that they do business because of the technology.&#160; For example, could it be possible that with the invention of the Internet that more and more businesses are moving away from other, older forms of media advertising.&#160; After all, how often do you now see people using the Yellow Pages?&#160; If you need directions to somewhere, how often do you see people using a map?&#160;&#160; And why would you?&#160; After all, simply type in the starting and ending address in mapquest on your computer and print it off OR you could simply use that fancy GPS system that you bought (or that came with) your car.&#160; Advertising and marketing on the Internet is a heck of a lot cheaper and more efficient, it would seem, for businesses. [...]</description>
		<content:encoded><![CDATA[<p>[...] Internet marketing is surely changing the way that many companies do business.&nbsp; What is the deal with the Internet and people&#8217;s increasing fascination with the Internet?&nbsp; There are a lot of people out there who think that businesses are changing the ways that they do business because of the technology.&nbsp; For example, could it be possible that with the invention of the Internet that more and more businesses are moving away from other, older forms of media advertising.&nbsp; After all, how often do you now see people using the Yellow Pages?&nbsp; If you need directions to somewhere, how often do you see people using a map?&nbsp;&nbsp; And why would you?&nbsp; After all, simply type in the starting and ending address in mapquest on your computer and print it off OR you could simply use that fancy GPS system that you bought (or that came with) your car.&nbsp; Advertising and marketing on the Internet is a heck of a lot cheaper and more efficient, it would seem, for businesses. [...]</p>
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