When we think about social media, the first thing that often comes to mind are popular social networking sites such as Myspace and Facebook. While there are plenty of people who use these social networking sites to connect to people they know, there are also plenty of others who use it to meet new people. But, how do you know who you’re talking to. Even with sites such as mybloglog.com and stumbleupon.com, anyone can throw a profile together real quick with the help of some Google images and a couple of smart sentences.
Things to Be Aware Of
For those of you who are trying to make an honest living by blogging or who simply want to increase exposure to your personal blog or web site, there are plenty of organic ways to increase your popularity. The following are some ways in which people push the ethical limits to increase traffic via social networks as well as things to be aware of:
Sex: Unfortunately, there are people out there who think nothing of showing a little skin in order to entice other viewers to take a second look at their page.
SEOs: If you’re new to the wonderful world of blogs and other things that relate to the web, and you really want to focus on driving traffic to your site, you may enlist the help of an SEO expert for a small fee.
PPC: PPC (aka: pay-per-click) are those Google ads that you see on the sides of web sites sometimes. By paying to have your web site advertised, this can be a great way to direct traffic back to your site.
Networking: Networking is perhaps the best way to build up credibility among your peers when it comes to making a name for yourself. Many bloggers will join more than one social networking site with the hopes of meeting more people who share similar interests as them and who can help market their product and/or services. But watch out for those people who cheat the system by inflating their page view numbers as well as those who leave poor quality comments on your message boards.
Stat Counter (and similar sites): StatCounter.com is just one example of a way in which you can monitor the type of traffic that is coming to your site. It offers graphs and charts and keyword analyses to let you know how people are searching for you. This is a great (and free) tool that can help you figure out where to direct your efforts when it comes to social media-type stuff.