Back 2 Basics: PPC Ad’s
As a pay per click pro one of my main goals is to just get people to look at my ads. I always ask my self: How do I get More Looks and what do I say once they Look? Before you can get clicks you have to get looks. So what will draw your ideal searchers eyes to your ad?
Stand Out-Most importantly is having the key words in your ad so the search engine will put those keywords in Bold Blue. Or bold black, or bold green.
Repetition, Repetition, Repetition- A true advertisers motto. The more your potentials clients see your ad the more likely they will be to take action. A lot of us search a few phrases and look around for different results. And if your there each time it can make a difference. Also repeating the keywords (which will be bolded) in the “Link Line” the two “Content Lines” and in the “display URL line” after your domain and the .com/
So once they look you Must have something good to say. And unfortunately most of the time you only have 95 characters to communcate. This is the biggest factor in increasing CTR (click through rate). There are some great tips over at the Red Fly Marketing Blog They have some AWESOME suggestions for Phrases that increase CTR. I have a few my self…but for now reserved for my clients only 
Don’t forget to not only make them Look, But make them Click!
Noah @ Look To The Right
November 01 2007 06:00 am | Pay Per Click Advertising
annie on 18 Dec 2007 at 2:35 am #
Short but sweet article, nice tips and the link were also interesting and informative to follow-up….please accept my applause…