Google Stats, Gadget Ad’s & Radio
At the TIMA seminar here in Raleigh NC I had the opportunity to meet 3 Reps from Google and learn some great new info. Here are some of the highlights.
New Stats: 1 billion+ people on line currently, 555 million since 2000. 2-3 Billion more anticipated in the next 2-3 years. 50% of the USA has broad band access. Google Reaches 88% of internet users, 4.5 Billion page views per day.
“Alleged” Gadget Ad’s in Q3?: Interactive media ads that are open source type of interface. Basically from my understanding an interactive ad that you could say rotate the product they are advertising to see all angles of the item. Applications such as a series of interactive button questions to yield a product based on your answers. Like a small window of another site with an advertisement focus.
Radio Ad’s: Are now available. And those of us with AdWords accounts can already see the new tab at the top of our campaign management screen that says Audio Ad’s, also the $400.00 credit for free Radio dollars till the end of June. You can target major cities, Time of day, Age, Music preference, 100 of the top 100 radio stations. You can even control which ad’s run based on weather, temperature of day, pollen count. Google will also generate a phone number that you can use to track the calls you receive from your radio advertising. No political ad’s are authorized yet. Co$t Per thousand (CPM) impressions. Only terrestrial for now. Cost Competition is within Google only not according to the station, although the stations may have a base cost to reach before they will fill the spots. I found that Greensboro, High point area are exponentially higher than Raleigh, Greenville and charlotte when I was pricing some things out personally. It seems VERY affordable to roll out some Radio advertising via Google. Also There are some very affordable 3rd party ad providers that can create an ad for you with voices, music and script if desired with quick turnaround! You may soon hear some LookToTheRight.com commercials on the air waves soon! So keep your ear tuned in to Create Business Growth!
UPDATE: The Radio Ad $400 Credit has been extended for all of July also!!