Google TV Ads

As most now know Google is in the TV advertising game. All TV ads are running through Dish Network for now. The user interface for the TV advertising is consistently simple as the AdWords advertising. Still the options we love with AdWords like day parting, budgeting, demographic targeting based on networks, programing etc. However all changes take effect the next day. Great tracking as we are accustomed to from using analytics data. For those of us that have used radio advertising they do have a Market Place for finding people to help us develop our TV Ads. With the Google TV Ads you can block and select the actual programing (show’s) you want and don’t want to show for. I believe this is a great step in the right direction for the control and reporting that small to large business are looking for with TV. Obviously for the cost of creating ads and the actual air time it will be reserved for those companies that can maximize a relatively higher advertising budget with Google TV advertising. I look forward to hearing success stories using Google TV Ads. Noah @ LookToTheRight.comÂ