Proper AdWords Campaign Structure For Good to Great Quality Score
Quality Score is HUGE for every PPC marketer. The better your QS, the higher placement you get, and Cheaper your clicks cost! When I first got my start in PPC I was able to reduce CPC for my employer by 50% after going to an educational session for Campaign Structure optimization. More and more recently I have been seeing changes in the ease of getting Good and Great QS for new campaigns by starting off broad. I have some old (real old) Clients that have 100′s of key words in one adroup with 90% great score and 10% good QS and minimum bid as low as $0.01. These days I have noticed proper structure from the start is even more needed to get and keep QS that is good and great from the start. Following this out line HERE is great to get and keep QS of good and great from the start and on. However, with some of my Geo targeted clients even with absurdly structured campaigns they still can get some poor and okay QS. Which takes a bit more work with the other variables in the AdWords Process. I found with these getting the Click Through Rate up as quickly as posable will get the QS up the quickest. I suggest using the link above as a reference in all new campaign and adgroup creation to keep your Quality Score as high as possible. If you have any great tips on this topic Please Let us know! Noah @ LookToTheRight.com
February 19 2008 05:00 am | Pay Per Click Advertising
Johan on 07 Apr 2008 at 8:19 pm #
Thanks for the outline link. I’m learning myself and looking for resources.
Phyllis V on 16 May 2008 at 2:19 pm #
Thanks for the references, as I am new to the blog/ppc scene and looking for all the help I can get!