Direct from PubCon (Today!) Tim Ash: 7 Deadly Sins of Landing Pages:
As Posted by eddiemachaalani on Twitter!
No 1. Unclear call to action
No 2. Visual distractions
No 3. Too much text
No 4. Lack of upstream continuity
No 5. Long Forms.
No 6. Invisible Risk Reducers
No 7. Lack of trust indicators
Tags: 7 deadly sins of landing pages, landing page mistakes, pub con, tim ash
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You talked about it today, had to stop by and check it out…
what is “Upstream Continuity” and “Invisible Risk Reducers”?
Noah,
Since I didn’t hear the full session, I’m not sure what points he was making with those to.
David
Hi All,
To clarify:
Lack of Upstream Continuity – means that you do not keep the promise that you make in your advertising (or whatever context a person saw before before they clicked over to your landing page). You need to match people’s intent and follow through on your commitments on the landing page.
Invisible Risk Reducers – often safe shopping seals and the like are shown below-the-fold where they are invisible and do no good. They need to be prominent on the page.
Hope this helps.
Tim,
I’m glad you dropped by to clarify this.
Cheers,
David