If You’re Completely in the Dark About RSS Feeds – You’re Not Alone

At a Search Engine Optimization class David was teaching last week, one single solitary hand went up when he asked how many people knew how to use an RSS feed reader. If you are like one of the 25 other people in the class that did not raise their hand, you’re obviously not alone.
This is food for thought to bloggers and internet marketers as well. The audience members in this class were not internet amateurs. They were business professionals who paid money to learn about search engine optimization. Yet only one-twenty-sixth knew how to effectively use an RSS feed.
There so many new technological acronyms that have surfaced in the past few years that keeping up with the latest tools and how to use them can be a time-consuming task even for those in the profession of internet marketing.
The average business owner has other things to focus on aside from decoding the meanings and uses of SEO, SEM, SMO, Web 2.0, CSS, CRM, PPC, PFI, CPC, and SERPs.
But RSS is different. It’s a tool that everyone in any profession with any skill level can use.
RSS stands for “Really Simple Syndication†and it really is, really simple.
Effectively using RSS feeds means getting free, expert information from insider sources on anything you could ever hope to know, delivered right to your desktop in manageable chunks.
Many experts that produce RSS feeds offer the same information they provide for free in published books that you would pay $15 - $45 for in the bookstore!
A book I’m reading now called “The Power of Focus,†quotes business expert Jim Rohn as saying that if you were to read just one book a month, you would have read 120 books over 10 years – which would put you in the top 1% of your industry!
It’s easy to fit more than one-book a month’s worth of expert-level reading into a 30 day period by effectively utilizing RSS feeds. Choose your feeds wisely, and you’ll literally be continuously tapped in to the knowledge of the best minds in any field you want to learn about.
In coming posts, I’ll be delving in to RSS for beginners, offering tutorials, resources, and tools to boost your knowledge of RSS and how to leverage it to your advantage. Until then keep your eye open for the little orange RSS buttons you see on various websites and blogs. Pretty soon, you’ll understand how these can work for you – and later you can use them to promote your business online!









[...] some really great ones out there that cover some different aspects of RSS, like the why you should care about it, or how to import multiple subscriptions from file. You should definitely check some out if you [...]