SEO and digital marketing, in general, can be so confusing. There are many tactics to learn and apply, and often you’re not even sure how those tactics impact the bottom line.
One such strategy is link building. While most digital marketers already use links as part of their overall strategy, a good number don’t even know the role links play in growing the business. So, here is a cheat sheet to get you started on this topic.
What exactly are links?
In digital marketing, a link (or hyperlink) is defined as an HTML code connecting two different resources on the internet. It could be two pages within the same website or resources on different websites. The former are called internal links while the latter are called backlinks. Usually highlighted in blue, when you click on a link, you’ll be taken to the resource at the other end of the chain.
What is link building?
Link building is the process of acquiring backlinks for your website in a bid to gain more relevance on the web. If you’re the owner of abcd.com, link building would be the process of seeking links from other sites to your site and vice versa. You can do this on your own or using a link building service provide.
What is link sharing?
Link sharing is a form of link building where two or more bloggers or other web publishers exchange links for the mutual benefit of the group. It works excellently among businesses or publishers who sell or blog about complementary products or services. So, for instance, if you sell laptops and another member of the group provides laptop repair services, you can share links to your products such that clients on the laptop selling website will come across links to laptop repair services and vice versa. If planned well, it can work wonders for those involved.
So, why do you need link building and sharing?
There are three main reasons why;
- Links build relationships: As you might have discovered, you can’t do business on your own. You need other businesses for your own company to thrive. If anything, close to 50% of commerce happens between businesses in what is known as B2B trading. Links are critical in building B2B relationships.
- Links are necessary for favorable SEO: Aside from content, links are the most important ranking factor. They tell search engines how popular you are and even paint a rough picture of your standing within your industry. Put together; these signals will determine where you rank in search engine results.
- Links will get you leads and customers: It’s not uncommon for consumers to click on a link in a blog, visit the relevant website, and proceed to make a purchase. But, even if that doesn’t happen, just by getting your brand name out there, links will get you plenty of leads, over a long period.
So, if you were still not decided on link building, hopefully, you’ve learned why it’s a must-have for your digital marketing campaign in 2018. You just can’t do without links.