A business’s website is greatly important to the success of the company. Nowadays, more people are searching on the internet more than ever; therefore, to be offline, or have a dodgy or unfriendly website, can be hindering to your leads, sales and profits. Creating a user-friendly and optimized website doesn’t have to be hard, however, many business owners lack the knowledge or resources when it comes to designing and putting up a website.
If your website doesn’t seem to be pulling in enough leads and you’re unsure as to why, then conducting a content audit on your website can be ideal. If the concept is alien to you and you’re unsure how, then many companies such as Iterate Marketing, a Portland search engine optimization company, can lead you through the process. Overall, there are many benefits to conducting an audit. This is why you need to audit your website.
There may be many reasons why your website isn’t performing as strongly as it should, and finding out the reasons why and how to conquer such challenges can be difficult. You can’t know where your business is going, or where it should be heading, if you don’t know where you are. Rather than try to improve everything, a content audit can pin point the single (or multiple) problems, so your efforts, time and money can be focussed and not wasted.
You Know Your Weaknesses (and Your Strengths)
Performing a content audit can be a painful process, however, the pros far outweigh the cons. As it assesses your website’s content, highlighting any content that is poor or offers little to no value, it also shows you your successful content. Therefore, you know what to change and what to keep, and whether large adaptions need to be made or only small tweaks. You can improve your website without thinking you have to change the whole thing.
Shows Your Relevancy
Without you realizing, your website can easily become outdated. What once worked no longer seems to be bringing in sales and profits anymore, and ensuring you stay relevant is incredibly important. The art of SEO constantly changes, and staying number one can be quite a feat. You need to have relevant keywords which are well-searched, and you need to have fresh content that is updated every now and then. A content audit can identify any content that has holes, and it can point out any content that needs to be removed entirely.
Teaches You What to Look Out For
A content audit will be able to show you what to look out for – however, for any future website changes, you’ll have a better knowledge of what to look out for and what not to overlook. You’ll want to consider your website’s:
- Internal and external links
- Mega-titles, keywords and descriptions
- Social buttons
- Page names
- On-page copy
Keep a note of the above while your content audit is in the process of evaluating your website. Make sure you remember everything you learn, so the process doesn’t have to be so arduous the next time.
Once you’ve finished your audit, it’s time to evaluate the analysis. Define the gaps and problems and make the changes. Strengthen your website with a content audit.