Has Old Spice Created a Renewed Interest in Social Media?

It seems as if Isaiah Mustafa has created quite the media frenzy with the recent string of Old Spice commercials as well as his clever use of Twitter and YouTube.

It seems that it wasn’t enough that Old Spice came up with a few clever commercials, but now closer attention is being paid to those of us who already spend countless hours on YouTube looking up ridiculous cat videos as well as self help videos. Thanks to some clever marketing by Old Spice, countless businesses and entrepreneurs are recognizing the sheer power that social media, social networking and viral marketing can have on an audience.

In a recent (and clever) marketing campaign, Isaiah Mustafa used Twitter to respond in real time to tweets set forth by Old Spice followers on Twitter. The result was a hilarious string of YouTube videos complete with props and sarcasm. But in the bigger scheme of things, a marketing genius was born.

It is only a matter of time before others start following suit with similar campaigns. And at the end of the day, we may just have Old Spice to thank for it. Check out one of the videos below, after the break. You can also read more about the Old Spice marketing campaign and how the videos were made on ReadWriteWeb.