The 5 W’s of the World Wide Web

Team Work

Commonly shortened simply to “the Web,” the World Wide Web is defined as a system of interlinked hypertext documents accessed via the Internet. Using a web browser, a person can view web pages that may contain text, images and other circle-of-holding-hands-70.jpgmultimedia as well as links to other pages. Created in 1989 by a guy named Sir Tim Berners-Lee in Switzerland, Berners-Lee has had an active role in guiding the development and implication of Web standards (Wikipedia).

The Web Today

Today, the Internet is one of the most widely used means of communication.  If you can dream it, chance are that the Internet already has it.  From marketing on the Internet to selling your car, the Internet truly has it all.  It’s a social outlet for people needing support; it’s also a place of business.  If you wanted to sell a piece of notebook paper with the letter “W” on it, you could probably do it.  All you have to do is look at websites such as Ebay to see the impact that the Internet has had on people around the world.

The 5 W’s of the World Wide Web

For many Internet marketing companies as well as business owners, it is always good to keep the “5W’s” of Internet marketing in mind when designing a web page for the general public:

  1. Who- is the target audience for the web site?
  2. What- kind of product or service are you providing consumers with?
  3. Why- would people care about what you have to say? Why are you selling your product?
  4. When-would someone typically look at your website?
  5. Where- can they go to find out more information, should they need or want it?

Keeping these things in mind may help you stay “connected” with the public when they go surfing.

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