Posts Tagged ‘advice’
Video Conference: Dos and Don’ts
Proper etiquette during a video conference
Communication is an important aspect of every relationship, whether personal or business. For a healthy well-balanced relationship, you need effective and adequate means of communication. This explains the importance of video conference calls especially for businesses that have offsite clients, partners, and team members.
A lot of businesses utilize video conferences to cut down on costs that are often spent on business trips. Aside from this, a video conference will allow you to communicate with your team or your clients anytime and anywhere. You can easily invite several people in several different locations to a video conference call. A major advantage of a video conference over an audio conference is the visual that it provides you, allowing you to see the people that you are talking to.
However, some people tend to forget their manners and the proper etiquette during a video conference. You should keep in mind that a video conference should be treated like any other business meeting. Below are some of the usual dos and don’ts during a video conference.
- Dress appropriately. Even if you are working from home, it does not mean that you should attend a video conference in your pajamas or house clothes. Dress as if you are attending the meeting in person. Depending on the particular culture in your company, regular business attire should be sufficient.
- Be punctual. It is irresponsible and impolite to be late for a meeting and this applies to a video conference. Clarify what time the conference is scheduled and make sure you are ready and prepared a few minutes before the scheduled time.
- Keep mobile devices to silent mode. Every visual and audio in your immediate environment can be easily transmitted in a video conference. This means that a ringing mobile phone will also be easily heard by others. Keep all your mobile devices to silent mode and do not use them at all during the video conference.
- Be attentive. Talk to other people in the video conference as if you are talking to them face to face. This means that you should speak clearly while keeping eye contact with them. Do not get too close to the camera and avoid unnecessary noises.
About the Author:
Aggie Aviso is a freelance consumer and business writer. The Conference Group delivers the audio, web and video conferencing solutions your business needs to succeed. For more information about becoming a guest blogger on Create Business Growth, click here.
Web newsletters…rules to live by
Choose an eye-catching design.
One of the first things that people will see when they open up a newsletter via e-mail will be the design. Choose a format that will be user-friendly. This means paying attention to colors that are used as well as layout, etc. Spark their curiosity by making your newsletter something that will set itself apart from all of the other junk emails that may be in their inbox.
Be consistent with your design.
Of key importance will be choosing a design that is consistent every time someone opens their email. Choose clean lines and web-safe/friendly colors that won’t be too harsh on a person’s eyes. For example, you might choose to have one main header for your newsletter followed by 3 separated columns underneath and a footer. Whatever it is you decide to put into your design, keep your audience in mind. Experiment with different templates and ask for audience feedback if you are unsure. After all, they are going to be the ones who potentially read your newsletter. And remember, Consistency is what helps to organize and unify a good newsletter design!
Experiment with different font faces.
People hate to read through tons of text that looks exactly the same. Don’t be afraid to use different font faces such as serif and sans-serif in order to emphasize certain aspects of content that you want to highlight. The same goes for bold, italics and underlined text. For example, you may want to put the header in bold, the kicker in italics and subtitles in underlined fonts. Whatever you do, keep it consistent with each subsequent newsletter, and also be sure not to overuse any one font face as it may add to unnecessary visual clutter.
Choose content that your readers will actually read.
Content is and will always be king. The aforementioned points are simply tips and tricks to get your readers to the meat of the operation: the content of what you are trying to say. Therefore, it is important to take time out each time prior to composing a newsletter. Make sure that you actually have something worthwhile to say! Don’t be afraid to use photos or illustrations in your newsletters. Make use of quotations, and always give credit where credit is due. Invite reader responses, and perhaps make an effort to publish these responses in upcoming or future newsletters in a special section.
3 Ways to attract blog readers

Product Reviews
Product reviews are a huge attraction to readers- especially if you are reviewing something that your readers may be interested in. And there’s no better time to post a product review than around the holidays. Christmas, New Years, Easter, birthdays- all of it’s fair game where reviews are concerned. Just received a gift from someone? Bought a new electronic device? Write about it and share your pros and cons with others.
Tutorials
How-tos are a great way to help your readers figure out how to do something for themselves, and it also helps to build your credibility. For example, many SEO experts will provide readers with step-by-step instructions on how to properly use Google Analytics, etc. Whatever tutorial you decide to do, just make sure that your directions are clear, concise and easy to follow. Use bullet points to help break up text, and screen shots/pictures are always a great addition.
Power Posts
Whether you are talking about something of special interest to your readers or something fun and personal, when you put a lot of thought and research into your blog posts and target it towards your audience, they will definitely appreciate the effort. Encourage reader response by posing open ended questions at the end of the post such as “What do you think?” or “I’d love to hear your thoughts..” etc.







