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		<title>Review: The Facebook Marketing Book by Zarrella &amp; Zarrella</title>
		<link>http://createbusinessgrowth.com/reviews-non-paid/review-the-facebook-marketing-book-by-zarrella-zarrella</link>
		<comments>http://createbusinessgrowth.com/reviews-non-paid/review-the-facebook-marketing-book-by-zarrella-zarrella#comments</comments>
		<pubDate>Mon, 14 Feb 2011 06:00:32 +0000</pubDate>
		<dc:creator>Janelle Vadnais</dc:creator>
				<category><![CDATA[Reviews (non-paid)]]></category>
		<category><![CDATA[Alison Zarrella]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[Dan Zarrella]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The Facebook Marketing Book by Dan Zarrella and Alison Zarrella takes a look at how Facebook has changed over the years since its development back in 2004 and follows its evolution into one of the most (if not the most) powerful marketing tool available to businesses and individuals alike. Chapter by Chapter Breakdown The book is broken down into 12 different chapters: Introduction to Social Networking Facebook Profile Basics Facebook Page Basics Facebook Group Basics Facebook Events Facebook Application Basics Customizing Your Facebook Page Developing a Facebook Content Strategy Cross-Promoting Content on Facebook Facebook Page Management Advertising on Facebook Analytics<a href="http://createbusinessgrowth.com/reviews-non-paid/review-the-facebook-marketing-book-by-zarrella-zarrella" class="read-more"> Read the Rest...</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media Marketing, An Hour a Day: The Social Web</title>
		<link>http://createbusinessgrowth.com/reviews-non-paid/social-media-marketing-an-hour-a-day-the-social-web</link>
		<comments>http://createbusinessgrowth.com/reviews-non-paid/social-media-marketing-an-hour-a-day-the-social-web#comments</comments>
		<pubDate>Mon, 04 May 2009 06:00:13 +0000</pubDate>
		<dc:creator>Janelle Vadnais</dc:creator>
				<category><![CDATA[Reviews (non-paid)]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[chapter summary]]></category>
		<category><![CDATA[Dave Evans]]></category>

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		<description><![CDATA[Social Networks: The Power of the Collective According to Evans, understanding how network organization affects the flow of information is central to your successfully making the case for social media within your organization.  That being said, Evans lists three laws which govern the use and value of social networks as well as the Social Web.  They are as follows: Sarnoff&#8217;s Law- Named after the founder of the National Broadcasting Company (NBC), David Sarnoff, this law holds that the value of the network increases in direct proportion to the number of listeners.  So, for example, in a typical broadcast, a single<a href="http://createbusinessgrowth.com/reviews-non-paid/social-media-marketing-an-hour-a-day-the-social-web" class="read-more"> Read the Rest...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Marketing, An Hour a Day: The Marketer&#8217;s Dilemma</title>
		<link>http://createbusinessgrowth.com/marketing/social-media-marketing-an-hour-a-day-the-marketers-dilemma</link>
		<comments>http://createbusinessgrowth.com/marketing/social-media-marketing-an-hour-a-day-the-marketers-dilemma#comments</comments>
		<pubDate>Mon, 20 Apr 2009 06:00:27 +0000</pubDate>
		<dc:creator>Janelle Vadnais</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reviews (non-paid)]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[chapter summary]]></category>
		<category><![CDATA[Dave Evans]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://createbusinessgrowth.com/?p=3004</guid>
		<description><![CDATA[Word-of-mouth, from a consumer, is generally considered trustworthy.  But what about when the source is a marketer?  How can you use word-of-mouth in your own campaigns? There is a basic, healthy human skepticism present whenever someone is making the case for why you need what he or she is selling. -Dave Evans The other night, I was in bed watching a television program.  As soon as the program broke to commercials, I got up and went to get a snack before returning.  When I saw that the program still hadn&#8217;t returned, I busied myself with other things.   What I was<a href="http://createbusinessgrowth.com/marketing/social-media-marketing-an-hour-a-day-the-marketers-dilemma" class="read-more"> Read the Rest...</a>]]></description>
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		<title>Social Media Marketing: An Hour a Day</title>
		<link>http://createbusinessgrowth.com/social-networking/social-media-marketing-where-weve-come-from-where-we-need-to-go</link>
		<comments>http://createbusinessgrowth.com/social-networking/social-media-marketing-where-weve-come-from-where-we-need-to-go#comments</comments>
		<pubDate>Wed, 15 Apr 2009 04:01:53 +0000</pubDate>
		<dc:creator>Janelle Vadnais</dc:creator>
				<category><![CDATA[Reviews (non-paid)]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Dave Evans]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://createbusinessgrowth.com/?p=2943</guid>
		<description><![CDATA[I&#8217;ve just started reading a book entitled Social Media Marketing: An Hour a Day by Dave Evans.  And over the course of the next few weeks, as I finish a new chapter, I&#8217;m going to try to incorporate it into a blog post for discussion. Chapter 1- The Backlash Person-to-person connections have always been valued.  In the first chapter of Evans&#8217; book, he goes into detail about how social networks came about with the introduction of the Internet as well as the impact of advertising on consumers. The Internet that many of us are familiar with today would probably not<a href="http://createbusinessgrowth.com/social-networking/social-media-marketing-where-weve-come-from-where-we-need-to-go" class="read-more"> Read the Rest...</a>]]></description>
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