**Note: This is a guest post written by one of our readers, Britney Baker. For more information on how to submit a guest post, please send an email to javfire [at] yahoo [dot] com or see our guidelines for guest posting.

5 Proven strategies for successful email marketing campaigns

1. Select and target specific customers in order to get the best returns from your e-mail advertising campaign.

Selecting the right potential customer is by far the most important part of an e-mail advertising campaign. If your e-mail advertisement does not reach a person who has both the means and the will to buy your service or product it will be useless. If your company has a market research department they will be able to select potential customers. If your company does not have its own market research department there are a variety of firms which can obtain the list of the e-mail addresses of potential customers based on information which you will provide them about your product or service. It is a complete waste of time, manpower, and money to send random e-mails to people who either can’t afford your product or service or who cannot be persuaded to buy it.

2. Avoid the “Junk Mail” folder.

It is important to understand that most potential customers are not actually seeking your goods or services; if they were, they would simply go to your website and give you their credit card number. If this were the case, you obviously would have no need for an e-mail advertising campaign. Since most e-mail advertisements are in fact unwanted, e-mail service providers spend a considerable amount of time, energy, and money creating effective junk e-mail filters. In many cases a junk e-mail filter will send an unwanted e-mail advertisement to a junk e-mail folder without even allowing the potential customer to see it. Avoiding the junk e-mail folder is the most difficult and time-consuming part of an e-mail advertising campaign. E-mail service providers are constantly updating their junk e-mail filters. In order to avoid the junk e-mail folder you must avoid anything that would flag your e-mail as junk mail.

3. Create your e-mails to have a professional appearance.

When a potential customer opens his or her inbox, the first thing he or she will see is the subject of your e-mail. It is important to be sure that the subject is polite and friendly, also being brief and to the point. Your subject should be interesting enough to entice the potential customer to open and read the e-mail. The potential customer will also be able to see the name of who sent the e-mail. It is important to make sure that the subject and name to not make the customer suspicious. If a potential customer since that’s a scam, or a threat of computer viruses they will most likely delete your e-mail without opening it.

4. Meet the customer’s needs.

Once your potential customer chooses to open your e-mail it should immediately convince the customer that your company can meet his or her need. In some cases you’ll have to convince the customer that he or she has a need which needs to be met. Keep the content of your e-mail advertisement simple. There are an endless number of combinations of e-mail services, virus scanning software, and junk e-mail filters, so the simpler your e-mail is the more likely it is to open easily without making your potential customer suspicious of a scam.

5. Give the customer a comfortable path to buying your product or service.

Once the customer has opened your e-mail and decided to buy your product or service, he or she will need a secure way to pay your company and receive your product or service. PayPal is an excellent method of secure payment. If you are going to accept credit cards directly from your customer, you will need a secure website. If you are shipping an item to your customer, be sure to let the customer know what shipping service you will use, as well as which security or insurance options you will include with the package.

An e-mail advertising campaign can be a very effective way to improve your business and solicit customers. Above all, your advertising e-mails should showcase your company’s quality and commitment to service.

Britney Baker reviews prepaid cellphones for PrepaidCellphones.net. Her latest review looked at Tracfone.

[photo credit]

**Note: This is a guest post written by one of our readers, Corry Cummings. For more information on how to submit a guest post, please send an email to janelle [dot] vadnais [at] gmail [dot] com or see our guidelines for guest posting.

It is common that a writer will stare blankly at the computer screen wracking their brain for an effective title. It can be one of the hardest things to do. A good title shows the reader what they can expect to learn by reading the related content. However, a bad title can quickly turn the most well written article or post into a piece delegated to the content bargain bin. Creating better titles should not be a daunting task.

Whether you are writing yourself, or you are using article writers, there are a handful of approaches that you can use to make sure you have good titles for your content. A good title can be the difference between gaining a new lifetime customer or reader and having a potential customer hitting the back button.

1. Keep the Title Short

Not only does Google limit displayed titles at 64 characters but readers will likely impose much harsher limits. As the average Internet reader will only read about 1/20 of your article or post, your title needs to tell them exactly what they will expect to find. There is never a reason to write a title that is more than 64 characters. If your piece is very specific, save the continuations of titles for subheads or your introductory paragraph. Remember, you have the meta description to work with if you need more space to center your piece.

Example: Wrong – A Simple Write Up on the Dangers of High Sugar Content in Food as it Relates to the Development of Children. Right – Child Development – High Sugar Content in Food

2. Keep the Title Descriptive

Nothing reduces the clarity of a title faster than word play or creativity. If your reader cannot determine exactly what your piece is about based on your title, you need to revise. Sure, a title might be humorous after the article is read. However, you never know into what context your article will be placed. A clever title to you might be an unrelated topic, or worse, offensive sentence if taken out of context. By keeping your title neat and clear, you will be able to reach a wider audience base. Few people ever avoiding reading an article because it didn’t have a catchy title.

Example: Wrong – A Magical Journey Through the World of Better Titles. Right – 4 Steps to Creating Better Titles

3. Eliminate Common Words

Search engines will summarily ignore common words like (the),(and) and (a). Strike these words from your title and replace them with items like (-) and (|). Doing so can save you some much needed characters and make titles much easier to read. If the search engines won’t find the words, there is no reason that you should include them.

Example: Wrong – The 4 Steps to Creating Better Titles. Right – 4 Steps to Creating Better Titles

4. Be Clear About Your Article

Although you should keep the title short, never sacrifice clarity for brevity. Your readers need to be able to determine exactly what they will learn about reading your post. Simply using the keyword as the title is nowhere near enough. This is especially true if you have multiple posts or articles on the same topic. If you really need that major keyword in your title, make sure you include a hyphen with more information after it.

Example: Wrong – Shoes. Right – Black Dress Shoes for Men

About the author: Corry Cummings is the owner of Content Customs, a content creation company that specializes in high quality web content writing services. He also runs a blog over at Content Customs, which is managed and written by one of the head writers of the company.

Social Media is helping out in many ways but it can be sometimes difficult to counter. This is true whether it’s a sports group utilizing a Facebook follower sheet, expert athletes on Twitter, sports bureaus seeking to encourage their emblem from blogging, sports administration programs looking to employ new scholars, or other sports associations looking to find modes to boost sales and provide latest sports news.

For real life examples of how social media is being used in sports, players like LenDale White, and Chad Ochocinco, are connecting with their followers on an entirely different level than what the commonplace followers are used to. Additionally, these players have both come up with concepts for T-shirts, and LenDale has searched recommendations from Twitter  followers for his designs. For a reduced cost, these players are trading T-shirts-solely to their followers on Twitter. Not an awful concept for little work!

The expansion rate of public broadcasting will also improve with time, as various districts will increase output and performance- not wanting to be on the tail end of the social media market.

One could speculate that social media operates off of a supply-demand mentality, with previous developments resulting in the biggest dividends; while if you purchase the latter, you will still make earnings, just not as much.

Author: