**Note: This is a guest post written by one of our readers, Corry Cummings. For more information on how to submit a guest post, please send an email to janelle [dot] vadnais [at] gmail [dot] com or see our guidelines for guest posting.

It is common that a writer will stare blankly at the computer screen wracking their brain for an effective title. It can be one of the hardest things to do. A good title shows the reader what they can expect to learn by reading the related content. However, a bad title can quickly turn the most well written article or post into a piece delegated to the content bargain bin. Creating better titles should not be a daunting task.

Whether you are writing yourself, or you are using article writers, there are a handful of approaches that you can use to make sure you have good titles for your content. A good title can be the difference between gaining a new lifetime customer or reader and having a potential customer hitting the back button.

1. Keep the Title Short

Not only does Google limit displayed titles at 64 characters but readers will likely impose much harsher limits. As the average Internet reader will only read about 1/20 of your article or post, your title needs to tell them exactly what they will expect to find. There is never a reason to write a title that is more than 64 characters. If your piece is very specific, save the continuations of titles for subheads or your introductory paragraph. Remember, you have the meta description to work with if you need more space to center your piece.

Example: Wrong – A Simple Write Up on the Dangers of High Sugar Content in Food as it Relates to the Development of Children. Right – Child Development – High Sugar Content in Food

2. Keep the Title Descriptive

Nothing reduces the clarity of a title faster than word play or creativity. If your reader cannot determine exactly what your piece is about based on your title, you need to revise. Sure, a title might be humorous after the article is read. However, you never know into what context your article will be placed. A clever title to you might be an unrelated topic, or worse, offensive sentence if taken out of context. By keeping your title neat and clear, you will be able to reach a wider audience base. Few people ever avoiding reading an article because it didn’t have a catchy title.

Example: Wrong – A Magical Journey Through the World of Better Titles. Right – 4 Steps to Creating Better Titles

3. Eliminate Common Words

Search engines will summarily ignore common words like (the),(and) and (a). Strike these words from your title and replace them with items like (-) and (|). Doing so can save you some much needed characters and make titles much easier to read. If the search engines won’t find the words, there is no reason that you should include them.

Example: Wrong – The 4 Steps to Creating Better Titles. Right – 4 Steps to Creating Better Titles

4. Be Clear About Your Article

Although you should keep the title short, never sacrifice clarity for brevity. Your readers need to be able to determine exactly what they will learn about reading your post. Simply using the keyword as the title is nowhere near enough. This is especially true if you have multiple posts or articles on the same topic. If you really need that major keyword in your title, make sure you include a hyphen with more information after it.

Example: Wrong – Shoes. Right – Black Dress Shoes for Men

About the author: Corry Cummings is the owner of Content Customs, a content creation company that specializes in high quality web content writing services. He also runs a blog over at Content Customs, which is managed and written by one of the head writers of the company.

Social Media is helping out in many ways but it can be sometimes difficult to counter. This is true whether it’s a sports group utilizing a Facebook follower sheet, expert athletes on Twitter, sports bureaus seeking to encourage their emblem from blogging, sports administration programs looking to employ new scholars, or other sports associations looking to find modes to boost sales and provide latest sports news.

For real life examples of how social media is being used in sports, players like LenDale White, and Chad Ochocinco, are connecting with their followers on an entirely different level than what the commonplace followers are used to. Additionally, these players have both come up with concepts for T-shirts, and LenDale has searched recommendations from Twitter  followers for his designs. For a reduced cost, these players are trading T-shirts-solely to their followers on Twitter. Not an awful concept for little work!

The expansion rate of public broadcasting will also improve with time, as various districts will increase output and performance- not wanting to be on the tail end of the social media market.

One could speculate that social media operates off of a supply-demand mentality, with previous developments resulting in the biggest dividends; while if you purchase the latter, you will still make earnings, just not as much.

Author:

by Leonid Mamchenkov on Flickr

New resources are created and new things are invented on the Internet, and people / smart businesses utilize them to make millions of dollars online. There was a time when everyone was talking about making millions using mini sites. Now, social networking is something that is helping people generate more sales than they had ever imagined before. If you want to give your business a powerful push and increase your sales significantly, you need to start networking now.

How Many Days will it Take You to Succeed and See Results?

Remember, there is no shortcut to success. You have to remain consistent in your efforts. Businesses that have succeeded online didn’t become successful overnight. If you rush and start adding friends and sending messages haphazardly, you will soon destroy your image. It is important that your reputation remains intact on social media to enjoy business growth and success.

Let’s now discuss some important factors that will help you get the best out of online social networking:

Communicate with Your Network – Tell Them You Really Exist:

Let’s say you were having a good time with some of your friends. However, one friend is quiet. When you asked him what happened, he began to talk about the greatness of his business. Well, you were least interested in his business as you were there to relax and have fun. However, your friend just kept talking about promotions and advertisement.

Sounds irritating, right?

Well, this is how your online network will feel if you will continue to post links to your products and discount offers. So, avoid spamming, always! The purpose of online social networking is to meet people, get to know them, understand their needs and offer help whenever possible. So, you need to talk to people and let them you know you exist and you are not a link posting machine.

Listen to Them – They will Listen to You in Return:

If you want to be heard, you should start listening to what people are saying. When anyone communicates or posts a picture, you should reply or write a nice comment. After all, this is what social networking is all about, right? If you will listen to them, they will listen to you as well and take interest in whatever you will write.

Observe Your Network:

You need to observe the behavior of your network in terms of what sort of content they post. You need to also post similar stuff to get them interested in your content.

Never Hesitate to Offer Assistance:

A lot of people tend to ask questions, instead of searching for solutions in search engines. When someone asks a question and you know the answer, this is a great opportunity to interact with them.

Start Promoting Your Products Strategically:

Once you become familiar with your network and after people get to know you, you may slowly and strategically talk about your products. If you have managed to win their trust, they will check out your products and recommend them too.

Be Cool…

You have got to stay calm and cool when you start online social networking. It might take some time before you see some results, but you will be more than satisfied with the results if you manage to build a network of friends that trusts you.

Author: Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing. You can also read Ben’s other guest post about the consequences of bad logo design here.