Posts Tagged ‘Marketing’
3 Ways to spruce up your product descriptions and why you should
**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read our guest posting guidelines.
**Photo courtesy of Ambro / FreeDigitalPhotos.net
Persuasive, informational, and original product descriptions can help your ecommerce business increase conversions and sales. But writing unique content that engages and informs shoppers isn’t always easy. Within 80 to 100 words you must briefly describe the selling points and benefits of each of your products and include SEO keywords that will attract your target market audience.
Companies that go the easier route and copy their competitor’s product descriptions often do poorly because of Google’s Farmer algorithm, an update to the search engine that heavily penalizes retailers that copy product descriptions from competitors, or that use the exact copies of descriptions suggested by suppliers.
Regardless of search engine penalizations, it is always a good idea to write attractive, fresh product descriptions that catch shoppers’ interest, relieve concerns, and communicate the value of buying a product from your company.
Following are some useful suggestions about how to write exceptional, genuine product descriptions for your ecommerce website.
3 Types of Advertisement that Can Assist to Increase Sales
**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read ourguest posting guidelines.
Advertising is an important requirement for any business. This aspect of business caters to informing the consumers of a product and its benefits. No business can be successful without meaningful advertisement. There are different kinds of business advertisements and these can be altered to fit the requirement of a company, irrespective to its type and size.
Different types of business advertisements have different advantages and so business owners must choose and use those advertising options that cater to their individual requirements. Here are the different kinds of business advertising and the advantages of each one of them.
[image by AKZOphoto on flickr]
The Weekly 10-Second Marketing Challenge: Update Your E-mail Signature
**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read our guest posting guidelines.
When was the last time you checked to make sure your e-mail signature was serving your needs? If you haven’t done so lately, now’s the time to take 10 seconds to freshen it up.
Consider these questions as you evaluate your e-mail signature:
- Is all your information current?
- Is any critical information missing (accent on critical)?
- Is your signature neat, un-crowded, and attractive?
- Does your phrasing sound intelligent and businesslike?
- Does your signature evoke enthusiasm about your product or service or create curiosity about your company?
These are a few important issues to address when you create – or update – your business e-mail signature.
[image by Sean MacEntee on flickr]
The following eight e-mail signature best-practices can help you whip your e-mail signature into shape:
- Keep it simple. Don’t write a book! Four to seven lines seem to be about average. Provide only enough contact information to facilitate a connection. Too many choices create indecision, which leads to inaction. Choose a single phone number, e-mail address, and/or instant messaging ID, and skip your mailing address. Most people won’t need it, and those who do can find it on your website.
- Keep it up to date. Outdated information will be counterproductive to your business.
- Format for easy reading. Stay away from unusually large, fancy, or colored fonts, and don’t crowd everything together. Use pipes (|) to separate unrelated information you place on a single line.
- Skip the images. The only exception? Your company logo – but make it small. Trying too hard to be “artsy” can distract readers and will make you appear less professional.
- Link to your business website and main business social media pages. Resist the temptation to list every online address you’ve ever had. Instead of linking to your home page, try using your most effective landing page, with a simple call to action as anchor text. This could increase conversions.
- Leave out your favorite quotation. Not everyone will appreciate it as much as you do. If you must add something, try using your company’s tagline instead.
- Use a shorter signature for replies and forwards. It’s kinder to your recipient.Always view your e-mail signature through the eyes of your prospect. This can alert you when something just isn’t working. If it doesn’t work for you, chances are good that it won’t work for your prospect either.
- Your e-mail signature says a lot about your business. The overall impression it creates is crucial to your brand. Never underestimate the effect these few simple lines of text can have on your sales.
Study the above tips. Then, take 10 seconds to make a few changes to your e-mail signature. When you’re finished, stop by and let us how it went. We’d love to hear what worked for you and what didn’t. Every company is different. And that’s why every e-mail signature strategy will vary slightly from the “norm.”
About the author:
This article was contributed for Injury-lawyers.net.au by Sarah Carling. Sarah is a freelance writer and lawyer. She enjoys writing business related articles about social media and marketing.
