Posts Tagged ‘Twitter’
**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read our guest posting guidelines.
- Gives customers more access to your company- One of the main attractions of Twitter is how easy it is to communicate with people. This allows customers to have an easy way to keep in touch with the company.
- Provides a reliable means of spreading information- Is that new service ready? Is the new product line available in stores? Twitter is a great way to let people know the new information about your business.
- Twitter helps build a brand- From the name of the Twitter account to the design of the icon, everyone that views your Twitter account knows that it is your business. This helps create a good brand that can be used on other social media sites.
- A free tool for marketing- Small businesses don’t always have the funds to invest in a massive marketing campaign. Twitter is a free and versatile tool that can be used to help sell products and services as well as grow a brand.
- Personalizes your business- Twitter adds a personal face to the business. If a Twitter account is handled correctly, people will associate the account with the company. This helps create a loyal customer base that isn’t ashamed to tell people about your product or service.
- Use Twitter to point to relevant information- This information can be the price of what the business is selling, links to the website of the business, pertinent news about the market your business is involved with, or many other items of interest. Any piece of information that might interest customers and help grow the base can be shared via Twitter.
- The 140 character limitation breeds creativity- This might not seem like a big deal, but learning to work within the limitations of Twitter can help sharpen a mind. This will help in other areas of the business and create problem solvers. Every company needs a good set of people who can solve problems and get past obstacles.
- A good tool for Q and A session- The open nature of Twitter is great to interacting with customers. Setting up Question and Answer sessions is a good way to build customer loyalty.
- Twitter isn’t just a marketing tool- It is a way for businesses and customers to talk to each other. This helps break down barriers that often cause issues. A customer can bring a problem directly to the company instead of talking to a friend.
- Twitter is fast and mobile- Twitter is on every device imaginable. This tool can be used on any cell phone, tablets, laptops, and many other devices. There is a huge potential audience for each tweet that your business creates.
About the Author:
CheckWay Systems has been in the retail point of sale business for the past 20 years. We provide quality products essential in all aspects of retail operations. Our understanding of the retail cycle enables us to provide the knowledge necessary to build a point of sales system tailored to your specific needs. Whether you need the whole solution or just one piece of the puzzle, CheckWay will not only meet but exceed your retail automation needs.
**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read our guest posting guidelines.
As a denizen of the Internet, I have seen my fair share of user interface upgrades for some of the most popular websites online. I remember when Facebook first came out and had the ugliest layout that you could possibly imagine – yet it was still signing up thousands of users every single day.
The user interface changes of major social media websites can have a massive impact on not only the way we interact with a website, but how users interact with your profile on these networks. While Facebook is a classic example, Twitter is giving Facebook a run for its money as far as engaging with potential customers and existing customers on a very personal level. That’s why this new move to the headline feature is going to have a big impact on the way you do business.
What The Change Is
In a nutshell, Twitter is simply changing the header area of your profile from a bland information only layout to a large customizable photo and logo. This might seem like a trivial change on the surface, but it’s going to have a big impact on the visual appearance of your profile. Immediately, visitors will be able to see exactly what your company is all about – as they say, a picture is worth 1000 words. On a platform that is purposely constrained to 140 characters, 1000 words is much more than you’re ever going to hope to get through traditional channels.
What The Change Means
So, what exactly is this going to mean for your business? On the surface it might seem that you can put advertising messages into your image and better convey what your company’s all about. However, this would be a questionable approach. As we all know, social media is at the top of the sales funnel, not the end. It’s best used as a tool to garner interest in your business, or perhaps sign people up to micro-transactions like newsletters or RSS feed subscribes.
You should be using an image that conveys exactly what your company is about – without selling anything. You can even use text on top of the image to further convey this message by using a slogan or tagline. Businesses that use this strategy are going to see massive increases in their follower base as well as more engagement overall.
If you want to get very creative, you can even engage in split tests of your header image to see which ones resonate the best for your followers and new potential followers. Use some sort of tracking in order to figure out which ones are performing better, and keep split testing until you find one that you simply cannot improve upon. This is the essence of business – doing these tests and adapting to the changes that come rolling your way.
Great Twitter Headlines Images
Don’t get left behind. Dedicate time THIS WEEK to create and upload your new headline to Twitter, and start testing the response. You will be grateful as you see your engagement increase!
About the Author:
Marcela De Vivo is a writer for WhoIsHostingThis, a company offering hosting reviews and information. She is a social media evangelist, sharing news, tips and tricks to help companies improve their presence online. You can learn more by reading her Google+ profile.
Some of the ways to attract customers to small businesses include the following. Also check out the video below.
- Yelp- enables business to register for free, and businesses can ask their customers to post reviews; doubles as brilliant resource for job seekers who are looking to work for a small business.
- Facebook- can be a tool to attract customers to small businesses via “Fan Pages”
- Twitter- Put up great, engaging content (i.e. trivia, special deals, etc.)
- Qwitter- This is a great Twitter tool to use (and one that I personally adore). Signing up is free, and once you’re Twitter account is linked, Qwitter sends you an email notification when someone stops following you
- TwitBlocker- This is a nifty little tool that helps you manage the tweets of those folks you follow who are a little “chatty” (to put it nicely). You don’t want to delete them from your Twitter list, but you also don’t want to be receiving updates from them every two seconds. TwitBlocker to the rescue.
- My Tweeple-This tool allows you to check stats on the people who you follow and/or who follow you. You can review other peoples latest tweets as well as see the date of their last tweet (which may help you decide whether or not they are follow worthy).
- Twitterholic (aka: Twitaholic)- As the name may suggest, this tool allows you to search the most popular Twitter users out there. You can also obtain stats about your own Twitter account.
- Friend or Follow- A clever play on words, this tool allows you to find out who is not following you back on Twitter. You can also find out who you share friends with.
- MrTweet- A great tool that helps you find relevant followers by offering up recommendations. You can also check stats on your account as well as see who else is out there that might be worth following.
Check out the screen shots for each below:
Want to see how twitter is really used? Check out the following, somewhat humorous, video With Dan Gurewitch from College Humor:
Having trouble finding a job these days? Join the club. However, more and more people are realizing the value of Twitter. It’s no longer just about 140 word character blurbs. In fact, Twitter may help you get a job. Here are some tips on how:
5 Things to Consider When Finding a Job on Twitter
- Revamp the Profile Appearance- If you still operate off of the original template that Twitter started you out with, shame on you! You’ll never attract any attention to yourself that way! There are some great (and free) backgrounds that you can find here.
- Join the Conversations- Twitter is all about tweeting your message to others, having them (hopefully) tweet back and then sharing that message with others. You should be constantly engaging yourself with others. The more you network and build up your online presence/reputation, the more people will notice you.
- Using the Search Option- Twitter has it’s own search option where you can type in key words for what you’re looking for. However, there is also something really cool called TwitterJobSearch, which is a search engine for twitter that was designed specifically for those out there who are seeking jobs. Try it out and see how it goes! Tweetmyjobs is also useful.
- Be Wary of Who You Follow- These days, most companies are jumping on the Twitter bandwagon. If you’re interested in applying or have recently applied for a position with a particular company, don’t be afraid to follow them or to even send them a useful message on Twitter. Also keep in mind that if you follow them, you’re probably going to want to hold off on the Tweets about when you last ate, brushed your teeth, etc…Also, you’ll want to follow people who you think will be most likely to follow you back, because let’s face it- no one thinks much of the person who is following 15,000 people but only has 3 following them back!
- Use the Hashtags (#) & Make Your Message Count! There are a ton of job recruiters on Twitter nowadays. Don’t be afraid to use your hashtags and represent your availability clearly when you tweet!
People You Should Be Following for Job-Related Stuff
For a more complete list of twitter jobs, Sarah Evans over at Mashable has a very nice list broken down into various categories. To see the list, click here
Other Useful & Related Articles
- 5 Tips to Finding a Job on Twitter
- The Beginner’s Guide to Finding a Job With Twitter
- I Found My Job on Twitter
- Twitter 101: Get Yourself a New Job
- How David Murray Found a New Job Via Twitter
First people were getting Myspace fired, then they were getting Facebook fired…and then there was Twitter. There is no doubt that Twitter is the hottest thing in Social Media at the moment, the idea being that you spout out whatever is on your mind…which can sometimes get you in trouble or even fired. After all, you never know who is looking at your tweets!
140 Words or Less
Sure, there have been times when you may have been in the worst mood and didn’t even blink when you typed up your 140 character message to the rest of the twitterverse- or there may have been the time when, in your drunken stupor, you wrote something totally incoherent and moderately offensive, but now the tables have turned. As Twitter has quickly climbed the ranks to win the social media popularity contest, more employers are now well versed in the Twitter language and can “tweet” with the best of them. That being said, don’t think for a second that there’s no way your boss can find you on Twitter-or worse- that he/she can find out exactly what you think of your job and/or the people you work with. How do you think an employer would feel reading the following tweets?
5 Tweets Best Left Un-Tweeted
Sometimes you have to learn to keep your thoughts to yourself…or at least off of Twitter. The following is a brief list of the aforementioned:
- Boredom- Tweeting about how bored you are at work is not a good thing. Duh. If anything, it alerts your employer and makes him or her believe that you don’t have enough work to keep you busy. After all, what are they paying you for?!
- Anger- Things that are said in anger (especially regarding your job in today’s economic climate) are almost guaranteed to come back to bite you. If you’re feeling a little grumpy about work or your boss, write it in your journal-not on the Internet.
- Trash Talk- Remember that saying about how if you don’t have anything nice to say, you shouldn’t say anything at all? Riiight.
- Profile Picture- If you haven’t already obtained one or created one, you need to. True Twitter users will be extremely reluctant to befriend someone that they can’t see.
- Auto Responses- This is perhaps my biggest pet peeve with Twitter users. Whenever I receive an auto response, it feels sorta’ like a slap in the face, saying “I’m too busy to actually care about talking to you and making a connection.” I’ve actually begun to unfollow people who send me an automated message.
- Stupid Posts- It’s ok to occasionally tell people what you’re doing, but if you’re using Twitter to make connections (especially business connections), you need to stop telling people what brand of cereal you’re eating.
- Misspellings- It’s understandable that sometimes you’re trying to write a quick response to someone before you lose your thought, but spellcheck yourself every now and then-especially if you have a lot of loyal followers. If you make a mistake, follow it up with a quick correction.
- URL Links- Make sure that your URL in your Twitter profile: a) works and b) links to something worthwhile that you’re proud of. Whether it’s a new blog that you’ve been working on or something else, choose carefully. Twitter users aren’t stupid, and they will report you to Twitter or block you if they click on your link and think it’s spammy looking.
Direct from TheBuzzBuilder.com: I’ve always wanted to know how things work. Much to my parents’ dismay, this meant I took things apart…my lamp, my radio, whatever I could get my hands on and then I put it back together. It’s led to a love of understanding and a respect for engineers (I married one!). It also allowed me to explore new technologies and break them down into an understandable language so other people can “get it”.
I learned about social media in early 2006 and learned how I learn best…I jumped in head first, learned what I could from people who were already there & began using social media to build businesses in mid 2006. Shortly after that, I became a resource for my friends and taught a few classes for people in the area (Raleigh, NC).
Follow Deidre on Twitter @deidrehughey
Click the LARGE arrow to the right to hear the Twitter part of the interview
Click the ARROW below to listen to the FULL interview:
Go to GetStartedwithTwitter.com and sign up NOW…It’s FREE!
Part 4 of 4: Time and Tracking Another common question from web networkers is “How do I know where I or my business are showing up on the web, and when something good or bad is being said about us?” The no-cost answer is to install the simple feature of Google Alerts. For more comprehensive reports there are paid services like Andy Beal’s reputation monitor called Trackur.
If you’re reading this and calculating the amount of time it might take to manage a number of on-line networking profiles, blogs and groups, consider the power and value of three little letters that you may have overlooked on many web pages– RSS– which stands for Real Simple Syndication. RSS has origins in the concept of big news agencies “syndicating” their information so others could pull it and use it. RSS gives all users the power of producing news or changing information that others can pull in, just like they would a national on-line newspaper. When you see RSS on the screen, it means that with something called a blog reader or a news aggregator you get to select the information that you want to keep up with, such as national news or news from your local social media site, and business networking sites like Linkedin, all in one location. With this method you are able at a quick glance to keep up with current news, new blog postings, or new connections your business allies are making on Linkedin at a quick glance. Then, if you want more details, you can “pull” more information as needed from your blog reader. Instead of being buried in email updates from sites, mixed in with news letters that you no longer follow, you can choose what you track and the degree you wish to follow it by only getting what’s new or changed.
You may think, how can I afford the time to use Social Media? If you realize that for many businesses this is where your current and future customers are, you can not afford to not spend time with it. Pick something and start small. You may choose to begin with Linkedin, on of the Inside Area Code sites (like inSide919.com), Facebook, or Twitter. Set aside a little time each day or week to “relate on-line”.
The new social media gives businesses the opportunity to be closer to their customers than ever before. Business networking brings us the ability to build alliances both locally and globally. The key is to not forget the value of the in-person connections which complement and enhance on-line relationships. Quality relationships still take time to develop—on and off the web.