If you are a small business, or if you are thinking of owning a small business, then having a web presence is extremely important. Not only does building a web presence get your brand seen by potential customers, but it also allows you to build up your online credibility as an owner and as someone who is knowledgeable about what it is that they are selling.

At the very minimum, study up on the latest social networking sites. You won’t have to look very far before it becomes abundantly clear which ones you should be using for your business. Figure out how to create a ‘fan page’ on Facebook or how to create and (more importantly) use a Twitter account to get into direct contact with your customers. Check out the following video for more pointers on how to use social media to leverage small businesses.

Some of the ways to attract customers to small businesses include the following. Also check out the video below.

1. Yelp- enables business to register for free, and businesses can ask their customers to post reviews; doubles as brilliant resource for job seekers who are looking to work for a small business.
2. Facebook- can be a tool to attract customers to small businesses via “Fan Pages”
3. Twitter- Put up great, engaging content (i.e. trivia, special deals, etc.)

In the following video by Revolution Marketing Strategies, users are shown just how significant of an impact viral marketing can have on small businesses. From creating videos that capture your audience’s attention to knowing what the importance behind Google conversions and Pay Per Click (PPC) means, knowing a thing or two about video marketing can help propel your business above the competition. Check out the following video below

*Make sure you turn your volume up on your computer for the video.