Many managed service providers, MSPs, struggle to develop a comprehensive marketing and sales strategy. Individuals who have strong technical skills lead many of these companies, but they have little to no formal training in the sales process. With the challenges of keeping up with the day-to-day demands of customers, it can seem impossible to develop a sales and marketing plan for your business. Unfortunately, your marketing efforts are critical to growing your business. For your company to achieve long-term success, you must develop a growth strategy that moves past the referral base.
Create an Impactful Website
Your website is an extension of your core business and gives your company the opportunity to make a lasting first impression. You can never get a second chance to make a good first impression, and with 50 percent of organizations using some form of managed services, according to a survey conducted by VAR Insights, that first impression is critical for gaining new clients. For your website to be impactful and make a great first impression, it needs to reflect your brand, culture, and unique offerings.
Create Engaging Content
One solution for MSP marketing is creating engaging content to effectively attracted targeted visitors to your website. Your content should be focused on solving your clients’ most acute problems. Most of your clients will care more about the issues they face than the actual technology.
When correctly implemented, a blog can become a valuable tool for bringing the right kind of visitors to your website. A sure way of strengthening your marketing strategy is by updating your blog on a regular basis with content that addresses the problems and questions of your clients.
Search Engine Optimization
Once you have an impactful website, search engine optimization, SEO, is the next strategy you need to work on to boost your marketing efforts. When SEO is done right, your business wins. While you may have the best offerings in the industry, if clients aren’t able to find you when browsing the Internet, you’ll never increase your client base.
Investing in a proper SEO marketing strategy is a crucial piece of any marketing strategy. In fact, according to the experts at Search Engine Journal, companies that have a solid SEO strategy have 434 percent more indexed pages, resulting in more leads.
Social media has quickly become the ideal way to get the word out about your company. When used correctly, social media can be used to communicate with potential customers and engage in open discussions with them. Utilizing social media networks also enables you to put a face on your business when you share posts about your office culture and the people that work there. This goes a long way in establishing a basis of trust with consumers.
MSPs who are looking to move past the referral base to grow their business must develop a solid growth strategy to achieve long-term success. Tailoring a marketing strategy that calms the fears of your customers and one that creates a relationship built on trust, is essential for any MSP who wants to continue to grow and find success.