Have you ever had a vision in your head of something that you want, told it to someone else who was going to help you make it a reality and then been disappointed with the final result because it wasn’t what you had originally envisioned?
Whether you’re designing a website for a new client or doing something like interior decorating for a prospect, shouldn’t you want to get it right the first time? What seems to be the disconnect between the project manager and the client? Why are we always miscommunicating?
Understanding Your Customers
Despite what anyone may tell you, the best way to understand your customers is by spending some personal time with them. If you can meet them face-to-face, that’s ideal; but if you can’t meet them in person, you can certainly get a feel for what it is they’re looking for based on what they are spending the most time and money on. If you’re selling a product online, leave yourself open to criticism from clients/customers. Provide users with a feedback section. Start a blog and encourage people to comment on it. The more feedback you get (both positive and negative), the easier it will be for you to determine what you’re doing right versus what you need to improve upon.
Other Items to Keep in Mind
Check out Your Competition: It never hurts to find out what other people in your market are doing. Feel free to search the most successful companies and try to determine on your own what it is that they are doing right. Can you determine strengths in their campaign? Weaknesses?
Reach Out to Your Clients: It never hurts to contact those who have worked with you and used your services. Don’t be afraid to ask direct questions such as, “What is one thing you really liked about working with us? What are some things that you didn’t like?”