As the owner of your own company, you want to do everything you can to see it succeed. If you’re struggling to get the customers you need, whether through an online sales funnel or traditional marketing tactics, there are ways to improve your results. Whether it’s increasing your open rate or boosting conversion rates, here are five simple ways to improve your email sales funnel instantly.
1) Make your opt-in form clear
Readers can find your opt-in form either on your website, through social media, or within an email. It’s important that you make it clear to readers where they can subscribe. Make sure there is no confusion about what action you want them to take. If people don’t know how to sign up for your emails, they won’t! Visit real casino games online site to get a demo of the opt-in form.
2) Make your email subject lines compelling
It doesn’t matter how great your offer is if your subject line sounds spammy or salesy. This is a big reason why many people hit delete on their inbox without ever seeing your content; they don’t trust that they won’t be sold to or receive more spam from you. Make sure every email you send has a subject line that clearly explains what it is, who it’s for, and what value it provides.
3) Incentivize social sharing
One simple way of getting your customers involved in spreading your message is to incentivize them for doing so. Offering a discount for referring friends is one common method, but you can get more creative if you think about what will really motivate your customers. For example, Slack gives customers who have been with them less than six months 500 MB of extra storage space if they refer new users.
4) Send a follow-up email
Following up is one of our favorite ways to reconnect with prospects who might be on your shortlist for a sale. We’re all busy, but if you can catch a reader’s attention once, you’ve got a fighting chance at making them an actual customer later on. In general, we recommend sending follow-up emails every 2-3 weeks. Experiment with different cadences until you find one that works best for your business like the www.cinemacasino.com website.
5) Send an email reminder
Remind potential buyers about your product with a professional reminder email. The reminder should contain information about why you’re sending it, what’s in it for them, and a call-to-action button that will take them back to your product page. It’s important not to let these emails get stale or spammy, so make sure you add some personality to each one you send out—even if it’s just a line of text.